Considering the variety of video formats available to marketers today, what does it take for an ad to make a difference for both the user and advertiser? How are users engaged? Do they retain information after the ad is over, and does it cause them to take action? What about skippable ads? All of these questions are relevant for anyone in the marketing space. Get these questions answered and learn tons more at the Mobile Marketing Association Webinar Series 2017!
AdColony is thrilled to be co-hosting the MMA webinar titled Mobile Video Disruption — Are you ready for it? Held on October 4th at 2pm HKT (6am GMT), this webinar will deep dive into the changing dynamics of video advertising. Tom Simpson, Director of Growth & Programmatic for the APAC region at AdColony, along with Pedro Ramirez Caviedes, Digital Lead for Unilever in Mindshare’s regional team, will provide their insights on viewability and the future of mobile video.
Other topics to be discussed:
- How mobile-first users are looking for uninterrupted, entertaining, and rewarding video experiences
- Advertising through social networks and viewer interaction
- Making ads enjoyable, memorable, and impactful
Don’t miss out on this amazing opportunity to learn more about video advertising from professionals at AdColony and Mindshare. Get more information and register for the event here!
The Speakers
Tom Simpson, Director of Growth & Programmatic (APAC) at AdColony, manages programmatic delivery across planning, sales, and ops teams. He works with agencies and direct marketing clients to drive their goals across brand and performance activities.
Pedro Ramirez Caviedes, Digital Lead for Unilever (APAC) at Mindshare, has extensive experience in all aspects of digital marketing. He currently leads digital for Unilever with a focus in South East Asia markets, South Africa, South Asia, and Turkey.
About MMA
MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
Join the Conversation.
Will you be joining the MMA Webinar Series on Mobile Video Disruption? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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