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AdColony’s Advertising Week Wins

Posted Sep 30, 2017

Getting an ad campaign up and running takes a lot of creativity, problem-solving and collaboration between teams and partners at the company level. Just ask all the diligent creative minds and data analysts at AdColony. Sharing this passion with the world is what inspires us to achieve the best results. Earning recognition is a cherry on top!

AdColony is super excited to take home two awards from Advertising Week 2017:

AdColony struck Gold in the Interactive Creative category for Media Post’s OMMA Awards! Using Aurora™ HD Video, we partnered with Disney and OMDe to present an immersive campaign for Pirates of the Caribbean: Dead Men Tell No Tales. Users participated in a virtual treasure hunt by watching the trailer and looking for specific items. Every time a treasure is successfully collected by a user, haptic effects, or phone vibrations, came into play.

Engagement rates were 46-times higher than competitor’s benchmarks, 3-times higher than Moat industry benchmarks for viewable completion rates, and 2-times higher than viewability rates.

 

AdColony took home Silver in the Best Mobile Video Campaign category for the MMA North American Smarties! Working again with the magical team at Disney and OMDe, we launched the Moana Instant-Play™ Mobile Video Ad along with Dynamic End Card (DEC) technology, which presented a custom full-screen interactive experience that engaged users after the video ad finished playing. Users were prompted to tilt their device or highlight content on their screen to explore the world of Disney’s Moana.

Engagement rates were 12.5-times higher than competitor’s benchmarks, 3% higher than industry benchmarks for viewable completion rates, and 3.03 seconds higher than viewability rates.

A huge shoutout to our hardworking teams at AdColony and partners involved with these projects! We couldn’t have done it without you!

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Sarin

Sarin

Marketing Intern by day, foodie by night. Sarin enjoys writing, researching, and keeping up with the latest tech trends.
Sarin

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