AdColony and Adsmovil are pleased to announce a partnership to offer Instant-Play™ HD Video ads via programmatic purchase across Latin America. The agreement brings together AdColony’s award-winning Instant-Play™ HD Video technology and Adsmovil’s reach and expertise in this growing marketing for mobile.
Instant-Play™ HD Video technology enables the crystal-clear and buffer-free delivery of HD video ads to mobile devices. This way, videos play instantly, without any quality loss, enabling excellent completion rates and increasing mobile campaign effectiveness.
Alongside innovative and award-winning Instant-Play™ ad experiences, Adsmovil’s CEO and Founder Alberto Pardo cited AdColony’s recent Moat benchmark score.
“The completion rates of this product in Latin America are above 80%, and they have an approximate engagement rate of 10%,” said Pardo. “At Adsmovil we are committed to the efficiency of our solutions in mobile programmatic purchase, so we decided to work on this alliance with AdColony and offer this product in the region.”
AdColony first started working with Moat in 2015 to help advertisers gain greater insight into viewability. Since then, we’ve continued our collaboration with Moat, now part of the Oracle Data Cloud, allowing us to offer our partners a higher degree of transparency, and double-down on our commitment to the highest-quality mobile video experience.
Every quarter, Moat releases aggregated benchmarks, and across the board, Instant-Play™ HD Video blows away recent benchmarks for video.
“Adsmovil has proven to be a serious company and committed to the safety and results of advertisers in the mobile environment,” said Gaston Bercun, General Manager of AdColony for Latin America. “This product will undoubtedly optimize the results for Adsmovil video campaigns over mobile devices in the region.”
Adsmovil was born as the premium mobile platform advertising network with the greatest reach in Latin America and Hispanic audiences in the United States. Through innovative solutions in Ad Tech, Adsmovil develops mobile advertising campaigns which improve interaction between brands and consumers. Adsmovil offers a number of products including display and rich media, native ads, video, and geolocation technology built into its platform. Adsmovil also offers programmatic buying through a DSP, a Mobile Ad Exchange (SSP), and the ability to create specific audiences based on DATA using its DMP.
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