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Event Preview: GCAP 2017

Posted Oct 18, 2017

What is GCAP 2017? It stands for Game Connect Asia Pacific, and it’s the leading Australian conference for the games development, interactive media, and screen tech industries. This year, it’ll be held on October 24th and 25th at the Melbourne Convention and Exhibition Center. AdColony is excited to be sponsoring this two-day, information-packed event.

GCAP attracts over 1,000 attendees, including influencers and executives from almost every Australian game development company. It brings together Australia, the Asia Pacific region, and beyond for insightful exchanges on everything from innovation and creativity to management and PR techniques. It equips attendees with the tools to stay on top of international trends across a variety of fields like programming, art, design, commercialization, and production.

This year, GCAP is all about “The Ripple Effect.” Sessions will delve into how one person can influence an industry and ways to harness it for success.

Here’s a few sessions we’re looking forward to attending:

Extending Gaming Creative – Trailers and Narrative MarketingTuesday, Oct. 24th, 11am-11:50am
Luke Bicevskis, Creative Director and Partner at Sequence Australia, talks about his experience working with a range of developers and publishers in developing narrative extensions of their games for marketing purposes. This session will dive into case studies that explore common  creative, technical, and business hurdles as well as creative solutions on tight schedules and budgets.

The Awakening: Brands Love Mobile GamesTuesday, Oct. 24th, 12pm-12:50pm
Dan Laughlin, from HyprMX, and Ella Macintyre, from Mighty Kingdom, host a mini Q&A session about how developers of all sizes can leverage brand ad networks, brand integrations, and well-known IPs to boost their revenue and company profile.

Make it JiggleWednesday, Oct. 25th, 12pm-12:50pm
Joshua Bradbury, Animator and Designer at The Voxel Agents, goes through his movement-first approach to design and explores how the language, timing, and aesthetics of motion are integral to creating captivating interactive experiences.

Testing Early and Never Stopping – A Case Study of QA at Media MoleculeWednesday, Oct. 25th, 2pm-2:50pm
Daniel Kidney, from Media Molecule, talks about the importance of quality assurance from the earliest stages of development through post-production.

With so many informative discussions and opportunities to collaborate with other successful business professionals, GCAP 2017 is the place to be!

About GCAP
Created in 2004 by the Game Developers’ Association of Australia, GCAP focuses on skill development, emerging industry trends, and international business matching for the Australian industry. Lectures, panels, discussions, and networking events inform attendees about international standards and practices in art, design, programming, production, marketing, monetization, and more!

Join the Conversation
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