Earlier this month, MMA hosted its annual Smarties Awards, recognizing innovation, creativity, and success in the mobile marketing space. From Indonesia to Turkey, AdColony made its rounds and collected awards in a variety of categories!
MMA Smarties Indonesia
AdColony is thrilled to be taking home several awards from the Smarties in Indonesia, including Best in Show!
Here are the winning campaigns from the region:
- Pirates of the Caribbean 5 – Mobile Video Innovation Makes a Blockbuster: Best in Show, Mobile Video (Gold), Best Brand Experience (Silver), Most Engaging Mobile Creative (Silver)
- Axelerate Find Your Magic: Brand Awareness (Silver), Cross Mobile Integration (Gold)
- Samsung Gear S3: Lead Generation/ Direct Response (Silver), Best Brand Experience in Mobile Rich Media (Gold)
- Clear Tapping with Mudik: Promotion (Silver), Cross Media (Silver), Location Based (Bronze)
- Pond’s Gains Ground by Train: Cross Media (Silver), Location Based (Silver)
- Google Play Levels Up Its Game With Programmatic HD Video: Programmatic (Silver)
- Pond’s Uses Music to Ignite The True Meaning of Ramadan: Mobile Audio (Bronze)
Check out the full list of winners here.
MMA Smarties Turkey
The Smarties in Turkey was also a huge success for AdColony, which was chosen as the Enabling Technology Company of the Year!
Here are the winning campaigns from Turkey:
- Migros TV Voice Command: Media/ Mobile Website (Gold), Technology/ Mobile Audio (Gold)
- Turn Your Home into a Cafe with Nescafe: Technology/ Location Based (Silver), Marketing Objective/ Lead Generation (Silver), Marketing Objective/ Promotion (Gold), Media/ Cross Media (Bronze)
- Knorr Pita Line: Marketing Objective/ Relationship Building/ CRM (Silver), Technology/ Location Based (Silver), Media/ Mobile Native (Bronze)
- Turkcell Fizy Heart Rate: Technology/ Innovation (Silver)
- P&G Thank You Mom: Media/ Mobile Social (Silver)
- Lipton Relaxing Banner: Media/ Mobile Native (Silver)
- Denizbank Dynamic Fixture: Marketing Objective/ Relationship Building/ CRM (Bronze)
- Ford GT Haptic Video: Marketing Objective/ Product-Service Launch (Gold), Technology/ Mobile Video (Gold)
- Doritos Mix: Marketing Objective/ Product-Service Launch (Silver), Technology/ Mobile Video (Bronze)
- Peugeot 3008 Airplane Mode Targeting: Marketing Objective/ Product-Service Launch (Silver)
Check out the full list of winners here.
About MMA
The annual MMA Smarties is the only global mobile marketing awards program honoring innovation, creativity, and success. MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
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