Event Preview: Programmatic Punch

Posted Nov 8, 2017

Get ready for The Drum’s Programmatic Punch event, held at the Congress Centre in London this Thursday, November 9th. The event will be packed with tons of insight on current issues and opportunities to connect with other resourceful and knowledgeable professionals in the digital space.

AdColony is thrilled to be officially sponsoring and speaking at Programmatic Punch this year. This event is where industry leaders come together to explore what’s new and discuss hot mobile programmatic topics like transparency, brand safety, data management, and the biggest problems facing brands around attribution.

Here’s what we’re looking forward to most:

Programmatic Everywhere: Are Brands and Agencies Ready for it?10:30am-11:00am
Guests from AnyClip, Paperplanes, Sky, Spotify, and Twitter explore the technologies available today and how brands and agencies are getting ready for it.

Myths versus Realities of Programmatic Growth Across Apps, Mobile, and Video11:30am-12:15pm
Jon Hook, AdColony’s VP of Brand and Agencies in EMEA, joins guests from Integral Ad Science, Carat, Sony Mobile, and Internet Advertising Bureau to discuss how brands can set themselves up for success when advertising in-app, including best practices and problems to avoid.

Presentation and Discussion: How to Start Creating Value from Your Data2:45pm-3:15pm
Jacob Lachmann, CEO of Audience Project, and Allan Sorensen, COO of IAB Denmark, discuss the new GDPR regulations and how you should be using data.

About The Drum
Operating out of Europe, the US and Asia-Pacific, The Drum’s agenda is truly global. Each month, almost a million unique users visit seeking stories of innovation from agencies, brands, and vendors from around the world. In addition to their website and magazine, The Drum provides award shows, live events, content marketing solutions, video production, research, learning networks, and supplier finder services.

Join the Conversation
Are you attending Programmatic Punch? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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