Interactive Designers have their hands full, brainstorming creative ad ideas, making mock-ups, and finalizing campaigns that eventually go live for millions of users to experience. Aman Goyal, one of our Interactive Designers in the APAC region, can definitely agree with that assessment! He constantly pushes boundaries to come up with innovative concepts while staying up-to-date with industry trends. When he takes a break from designing on the weekend, Aman enjoys swimming, movies, and pushing his mental abilities with puzzle and brain-training apps. Aman, let’s get you AdColonized!
What exactly does an Interactive Designer do at AdColony? What’s an average day like for you?
As a part of the designing team, I help our entire APAC clients get the best mobile advertising solutions and give their targeted audiences a ‘to-the-point’ advertising experience through the relevant creative exercises.
Starting from providing the innovative ideas and written creative concepts to the Pre-Sales team, then converting them to the mock-ups as visualised, creating the working live demo post-approval and then finally providing the actual live ad to our Ad-Operations team, I am always involved throughout the process and actively keeping an eye till the campaign gets successfully delivered. One of my key responsibility is to ensure that the client’s requirements always get fulfilled in each and every way possible.
My day usually starts with listing all my tasks and their deadlines. You need time when you’re working on creative and innovative stuff but at the same time you have to deliver it within the timelines as well, so you need to be creative and quick at the same time. The in-between calls puts a cherry on the cake and packs my day tightly but I still manage to complete all my tasks within the deadlines, always, and some of them are even before it.
Now rhyme this in a heavy sound please “He is the #SuperFlash@AdColony” Haha!! 🙂 JK.
I always try to find something exciting which keeps me fit, active or help me learn something new. Like these days I go swimming and you won’t believe that I learned it few weeks back by myself, just by watching YouTube videos, and in just 3 hours. Like 1 hour a day. #AQUAAAMAAAN 😀
Tell us a little about your experiences prior to joining AdColony & how they have prepared you for your role here.
I have total experience of almost 6.5 years in Ad Design, UI/UX Design, Product Design and Front-End Development from which I’ve spent 4 years in conceptualising, visualising, designing and developing great ads.
I started my career in 2011 as a designer with an e-commerce start-up company focusing on selling all kinds of daily accessories online, which is now known as ‘DailyObjects’, where I learned the basics of professional designing under the guidance of a great NIDian alumnus. His way of working and mind tactics helped me learn a lot. I always try to memorise his way of working and how he starts, before starting any of my projects. Though working on weekends and even on my birthdays there annoyed me a lot, it was still a great and enthusiastic journey there.
Two and half years later, I was approached by an advertising company named Affle as Manager – Design, where I learned a lot of things about how an online advertising agency works and how different users react to an online ad. Starting from story boarding the ads to getting them delivered, I learned everything about the process of mobile advertising there. I made a few amazing creatives for some big brands like Micromax, Angry Birds, Magic Moments, etc. which helped us win few big awards as well. My colleagues were very cool and helpful. It was fun working there with them. Again, spending two and a half years there, I polished my creativity skills and enhanced my knowledge about the ad industry which lead me to join Opera Mediaworks, which is now known as AdColony after the merger.
What made AdColony the right fit for you?
AdColony gave me a good platform to innovate and enhance my creativity skills. I got to learn a few new online ad creation tools like JustAd, Celtra, AdColony Composer and few more and I am sure there will be more in the future which will help me polish my creative knowledge.
How do you keep growing & learning in what you do?
EXPLORE > REIMAGINE > INNOVATE
I personally feel, one of the biggest ways to think out of the box is by exploring. I always keep exploring things, the internet, places, etc. and try to reimagine it in a different way to bring out a new innovative output. I follow great designers of our industry on blogs, social media, websites, etc. and try to learn through their work which always inspires me to think differently and do something ahead of the current wheel. I love what I do, so if you love something, you always find new things and ways to keep yourself updated about the changes in the world.
What are your hobbies or activities that you look forward to doing on the weekends or after work?
I am a sports person who eats a lot, so I always try to find some adventurous activities or an eating place near me. I usually go for swimming to burn some calories and for relaxation. I also make sure to watch at least one good movie to relax my mind and learn something different from it. And yes, I sleep a lot, so this is my after-work thing to do on Fridays.
Which app is keeping you engaged lately? Why?
I usually get bored with apps quickly, but there’s one app which is freaking my mind these days, BLACKBOX. It’s a cool, realtime mind testing puzzle game which makes you use your mind and phone in a different way. You need to find out the way through your phone to get the stage cleared. Like, one stage got cleared when I maximised and minimised my phone’s brightness. Another one unlocked when I screamed in my phone’s mic. One got cleared when I found out that I have to take a screenshot. Amazing, yeah? I know. In fact, this clicked with me. Why shouldn’t we try to implement all these functionalities in our ads as well? But I couldn’t do it due to my lack of coding knowledge, so I started learning it by myself in my free time.
What’s one thing not many people know about you that you’re willing to share?
I can solve a 3X3 Rubik’s cube in 10 seconds, in dreams. Haha! JK. Actually it’s 1 minute and 40 seconds. I am sure that not many people can do that.
Do you have a nickname at work? If so, is there a story behind it?
I don’t know. I would love to have one though 🙂
What is your favorite moment you’ve had with the AdColony team so far?
It’s a non-official one but the day I went for Skydiving (first time) with one of my colleagues Neha Swaroop, was my most favourite moment here in AdColony so far. Hoping for many more to come. It was an amazing day though, as one of my dreams got fulfilled that day and I would like to thank Neha for inviting me to this great adventure.
Each AdColonized feature shines a light on a different member of the AdColony team. From favorite apps and hobbies to dislikes and odd secrets, we cover it all! Who do you want to see on the next AdColonized? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.