AdColony has received Digital Trading Standards Group (DTSG) certification, by JICWEBS, the leading independent digital ad benchmarking organization for the UK & Ireland. This certification continues to underscore our commitment to delivering the highest-quality ad experiences to real, genuine users and giving advertisers the best return for their ad spend.
The certification required a rigorous audit of our client Insertion Orders, publisher Terms and Conditions, whitelisting/blacklisting practices, and anti-fraud measures, among other qualifications.
The certification is a stamp of approval that the AdColony platform is both brand-safe and takes serious steps to minimize the potential for mobile ad fraud.
“Brand Safety is a foundational quality of the AdColony platform,” said Eric Dickinger, AdColony Vice President of Growth, “We have and will continue to devote considerable resources to ensure that advertisers in the UK, Ireland, and globally can access the highest quality inventory for themselves and for their clients.”
Earlier this year, AdColony joined Adjust, Aarki, AdAction, Fyber, InMobi, IronSource, Vungle and other major mobile ad players as founding members of the Coalition Against Ad Fraud (CAAF).
In addition to CAAF membership and DTSG certification, AdColony was also named one of the most secure mobile ad networks by Singular Labs in their annual report.
“A key pillar of brand safety is minimizing fraud,” Dickinger said, “As we continue to build out our own suite of tools to combat fraud internally, we look forward to partnering with other companies and organizations to establish better standards for mobile fraud throughout the industry.”
The Digital Trading Standards Group (DTSG) is a UK-based organization that maintains standards and best practices is in the digital space. Founded in 2012 at the request of the industry to bring the industry together to propose guidelines aimed at significantly reducing the risk of misplacement of advertising across the digital trading ecosystem.
The organization maintains a list of Good Practice Principles and has three goals: significantly reduce the risk of misplacement of display advertising on digital media properties, uphold brand safety, and protect the integrity of digital advertising.