Designing interactive visuals and user experiences is both exciting and challenging. That’s what Fulya Pekserbes, Interactive Designer in the AdColony Istanbul office, had to say about her role. After analyzing how different cultures respond to technology and the motivations behind their behavior, she works with other designers and Sales teams to brainstorm ideas to implement in the next campaign. When she’s not busy designing videos in the office, Fulya enjoys sketching, traveling, and swing dancing! Fulya, let’s get you AdColonized!
What exactly does an Interactive Designer do at AdColony? What’s an average day like for you?
I’m working both for Growth Markets and the UK, so there is a plethora of brands to do DECs, interactive videos, and interstitials for. Every time it’s new and exciting, and this is a really big motivation for me. Furthermore, you get to know what other cultures are intrigued by, how they interact with technology, what moves them, etc. Our role involves getting the brief from sales planning/account managers, or doing some brainstorming sessions with them for the proactive work, and then getting to work, designing the user experience, visuals, interfaces and so on.
Tell us a little about your experiences prior to joining AdColony & how they have prepared you for your role here.
I’ve studied Industrial Design in university. The main thing I learned there was to solve problems with aesthetics and the user in mind. I’ve internalized the fact that the design process is not just preparing pretty buttons or visuals, but to guide the user and design experiences that will bring some kind of plus to their life and experiences that they would hopefully enjoy. And as far as I’m concerned, the focus at AdColony is definitely the same. We work to make the mobile advertising world a little more enjoyable and worth the time to interact with.
What made AdColony the right fit for you?
I like challenges and AdColony has a new one every day. Once you think you’ve figured out everything and it’s getting a little bit flat, there is one challenge just around the corner that you’re just not aware of yet 🙂 It is really exciting here at AdColony.
How do you keep growing & learning in what you do?
Mainly the job itself keeps you informed and up-to-date. Whenever you start designing a DEC you see how the team that worked on the campaign carried out things. And if they managed to do something intriguing, how they did it, how well they conveyed the message, what can be improved, what is right on point, what is not, and so on. I also read a lot on the subject, and stalk designers, platforms, and blogs on Twitter like crazy:) I try to attend to conferences, meetings and exhibitions in other cities around the world to meet new designers. I’ve met pretty cool people doing incredible work because of this good habit of mine.
What are your hobbies or activities that you look forward to doing on the weekends or after work?
Traveling is the first one I guess, for the same reasons why everyone does it: getting to know other cultures, expanding my worldview, and exploring new ways to navigate throughout life. And for some time, I’ve been doing some sketchnotes/collages in a notebook to keep my busy and chaotic head in order, channel my weird energy, and do some things with my hand in order to keep growing as a craftsman. Recently I’ve started learning Lindy Hop dance and I like everything about it, the music, the people, the style, the dresses 🙂 There is one hobby that I just cannot find time and place for anymore: scuba diving :/ When I was living in Fethiye (a small coastal town on the Mediterranean Sea), that was one of my favorite things to do.
What’s one thing not many people know about you that you’re willing to share?
When I was 4-6 years old living in İzmir, on every New Year’s Eve we would do impressions of the popular singers of the 90s on a big television channel in Turkey. We even had pretty neat video clips! I still open and watch them from time to time 🙂 The tradition continued for five years or so. I was in for the first three.
Do you have a nickname at work? If so, is there a story behind it?
The UK creative team calls me unicorn because I use the unicorn emoji a lot!
What is your favorite moment you’ve had with the AdColony team so far?
Really hard to choose… Nearly every day I acquire some little favorite moment because I work with a lot of kind, cool people. The creative summit we did last June is a special one for me, because we had a lot of fun and had the chance to get to know each other better. And it is always exciting to have people from other offices visiting us, it freshens the air.
Each AdColonized feature shines a light on a different member of the AdColony team. From favorite apps and hobbies to dislikes and odd secrets, we cover it all! Who do you want to see on the next AdColonized? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.