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Event Preview: Casual Connect USA 2018

Posted Jan 10, 2018

The happiest place on Earth is about to get happier and gamified with Casual Connect USA. Hosted at the Disneyland Hotel in Anaheim, CA from January 16th to 18th, this event will feature 250 speakers across 14 topics leading the next generation of games. Casual Connect draws respected thought leaders, professionals, and game developers from all over the world for three days of learning and networking.

From market navigation and design to licensing and leadership, Casual Connect will cover everything related to the games industry. This includes what to expect and how to prepare best for success. Here’s what we’re looking forward to most:

The Future of User Acquisition – Creative Marketplaces, Machine Learning & UA BotsTuesday, Jan. 16th, 11am
Brian Bowman and Tom Young from Consumer Acquisition and Rich Jones from Facebook reveal the creative techniques and best practices to achieve profitable mobile app user acquisition.

The Next Phase of Mobile App Monetization: What Developers Need to Know to Maximize RevenueTuesday, Jan. 16th, 11:30am
Byron Atashian from SEGA and Boris Logvinskiy for MoPub at Twitter discuss how the monetization landscape is changing and ways to maximize revenue in 2018 and beyond.

Designing With IntentWednesday, Jan. 17th, 11am
Laralyn McWilliams, Chief Creative Officer at Skydance Interactive, outlines an approach to design that creates engaging, emotional, and measurable player experiences.

Roundtable: Loot Boxes – A Force for Good or Evil – Is Ethical Game Monetization Possible?Wednesday, Jan. 17th, 2:30pm
Caspar Gray, Developer Representation of The Arsenal Agency, moderates a discussion about loot boxes and ways to generate sustainable revenue.

About Casual Connect
Casual Connect is the host to several events each year, connecting professionals in different locations. With over 700 new lectures per year and a 2,100+ lecture archive on YouTube, Casual Connect has you covered. They coordinate the Indie Prize scholarship program for up-and-coming indie developers to learn, showcase, and partner with experts, as well as a Developer Showcase program for established developers. Casual Connect brings together over 7,500 professionals involved with the content pipeline, publishing, platforms, ads, and more.

Join the Conversation
Are you attending Casual Connect USA? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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