Say hello to Alvin Yang, one of our Technical Account Managers in our Los Angeles office! Managing programmatic accounts, troubleshooting, and collaborating with everyone from sales to engineering. He has over 6 years of ad ops experience and enjoys working with clients and product development teams to continue growing in his career. When he’s not busy managing campaigns, Alvin loves to cook, play soccer with his son, and challenge himself with puzzle games. Alvin, let’s get you AdColonized!
What exactly does a Technical Account Manager do at AdColony? What’s an average day like for you?
As a Technical Account Manager (TAM), I activate, manage, and troubleshoot Private Marketplace campaigns. I specifically manage all programmatic accounts in LA, the Midwest and Detroit.
Every day is different! However, it always involves communicating with Agency Trading Desks, Demand Side Platforms, and various internal teams – Sales, App Engineering and Product etc. I activate new campaigns for ATD, helping them manage the campaigns via DSP, troubleshoot any and all issues together with App Eng, and bring ideas for new products to the Product team. It’s fun, vibrant, and fast paced for sure.
Tell us a little about your experiences prior to joining AdColony & how they have prepared you for your role here.
Before AdColony, I was the Manager of Ad Operations at Tremor Video. I have over 6 years of ad ops experience, so knowing everything on the backend made the transition to TAM a smooth one.
Being more involved in conversations with clients and product development makes this job even more fun.
What made AdColony the right fit for you?
Great opportunity for programmatic, and more importantly, great people. My team is global but well connected. Here on the 11th floor in the LA office, we always surprise and are surprised by birthdays, etc.
How do you keep growing & learning in what you do?
Be open-minded. Don’t take anything for granted. Challenge yourself for betterness.
What are your hobbies or activities that you look forward to doing on the weekends or after work?
Having a three-year old son, I guess what I look forward to the most is taking a break from running with him on the soccer field! Although, I have to admit: running with him is fun.
I love cooking and am very adventurous. I’m also a Linux geek, including Android – Yes, this is technically the correct description!
Which app is keeping you engaged lately? Why?
Monument Valley 2: Being a fun puzzle game, it has a very minimal and sleek design. Every frame is wall-paper grade and it uses a lot of ideas from M.C. Escher, whom I’m always a fan of.
What’s one thing not many people know about you that you’re willing to share?
I was fluent in Japanese when I was a toddler because my grandpa taught me a bit every time I went to his place. However, somehow my brain wanted to go with Chinese later and I can only speak simple sentences now. Hey, I can still read Japanese and guess the gist.
Do you have a nickname at work? If so, is there a story behind it?
What is your favorite moment you’ve had with the AdColony team so far?
Making waffles and breakfast with the Brand Sales team here on 11th floor in the LA office! Nicole brought us everything we needed, from flour and eggs, to bacon and sausages. Three waffle machines were running at the same time and 30 minutes later, the breakfast feast began. That was such a perfect start to a Friday.
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