In this edition of Mobile Monday, we are celebrating the some of the best in mobile games and also taking a look at the safety concerns that arise outside of the app ecosystem.
Celebrating The Best in Mobile Games
Last week, Steel Media hosted the first ever Mobile Games Awards during Pocket Gamer Connects London. The award show recognized key players from all aspects of mobile game development & publishing across 15 different categories.
The Game of the Year award went to Playdemic for their title Golf Clash. While the Best Developer award went to Supercell, the Best Indie Developer award went to Adriaan de Jongh & Sylvain Tegroeg.
Of course, Steel Media isn’t the only group celebrating the best in mobile games. Engadget recently released a list of what they consider the best mobile titles. Top titles celebrated in their list include Alto’s Adventure by Snowman (it’s their beautiful title that’s featured in the image of this post), Hidden Folks by Adriaan de Jongh & Sylvain Tegroeg, Ridiculous Fishing by Vlambeer, and many more.
Safety Concerns Elsewhere
Outside of the safety of mobile apps, celebrations turn to concerns.
Recently, artificial intelligence company GumGum released a new report entitled “BrandRX: The New Brand Safety Crisis“. According to the study, 75% of brands have had at least one brand safety issue in the last year, but only a minority are using tools to scan the safety of where their ads are placed. Indeed, only 15% of brands surveyed are scanning placements.
As a result, brands reported that their content has been placed beside numerous types of unsafe content, including disaster & tragedy (39%), divisive politics (39%), fake news (39%), competitor’s branding (32%), hate speech (26%), vulgar language (21%), violence (18%), copyright infringement (10%), pornography (7%), and drugs (4%).
So where are brands encountering these risks? When asked which platforms were the riskiest, respondents noted Facebook as the most unsafe. Indeed, its risk level (23) was over twice as high as publisher sites (10).
To mitigate risks, advertisers noted that they’re turning to direct relationships and third-party verified inventory. In particular, 37% of respondents “pointed to partners like Integral Ad Science and DoubleVerify to keep them safe” as a preventative measure. (AdColony’s latest SDK supports both.)
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Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.
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