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Event Preview: Digiday Publishing Summit Japan

Posted Feb 7, 2018

Pack your bags, grab a ticket, and get ready to join other successful publishers and media agencies at the Digiday Publishing Summit in Japan! Hosted at the Westin Miyako Kyoto on February 8th and 9th, this summit will provide insight on how media companies can differentiate themselves from their competitors, create loyalty, and a great user experience.

With a packed schedule filled with sessions and networking opportunities, the Digiday Publishing Summit is a must-attend event! Speakers include executives from Axios, Bloomberg Media, Pubmatic Inc., Showroom Inc., and more!

Here’s what we’re looking forward to most:

How to Measure and Create User Friendly AdsFebruary 8th, 2:55pm
Tetsu Kanaya from Popin Inc. and Sho Yamaguchi from Glider Associates, Inc. explore how to create and measure more effective ads for advertisers and users.

What Publishers Need to Consider About Brand SafetyFebruary 8th, 3:40pm
Makoto Koide from Shiseido Japan Co. Ltd. shares insight on implementing highly effective ads without damaging the user experience and media brand.

The Cutting Edge of Programmatic MonetizationFebruary 8th, 4:10pm
Tomoaki Kudo from Geniee International addresses challenges in programmatic monetization including PMP, animation, adflight, data utilization, ITP, transparency, ad blocking, and more.

Successful Header Bidding StrategiesFebruary 9th, 11am
Hear from forward-looking publishers Asahi Shimbun and Kobe Shimbun on how they leveraged new header bidding technology to improve programmatic revenue and the user experience.

Check out the full event schedule here!

About Digiday
A division of Digiday Media, Digiday takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Digiday connects to its audience across web, email, podcasts, a quarterly magazine, a membership program, and in-person events. The Digiday Awards programs recognize innovation, creativity, and excellence in publishing, content marketing, advertising, advertising technology, and video.

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