AdBlock Detected!

Site not loading correctly? Ad is in our name, because it's what we do. This may cause issues if you're using ad blockers, and we don't serve any ads on our site.
Please pause or disable your ad blocker for our domain.



Event Preview: Mobile World Congress

Posted Feb 21, 2018

Every year, industry leaders, visionaries, and innovators come together to explore trends and technology breakthroughs that are driving mobile at Mobile World Congress (MWC). Organized by the Global System for Mobile Communications (GSMA), a trade body that represents mobile network operators around the world, MWC is a four-day event that attracts more than 108,000 mobile professionals. This event will be hosted at the Fira Gran Via in Barcelona February 26th to March 1st, and be filled with opportunities to network and exchange ideas with industry leaders.

A cutting-edge product and technology exhibition, world-class thought-leadership conference with visionary keynotes and panel discussions, plus the official Global Mobile Awards are only a few highlights of Mobile World Congress.

The conference portion of this event includes over 320 speakers covering 8 core themes. Here’s what we’re looking forward to:

Keynote 4 – The Future of the Industry: Transatlantic Digital Policy and RegulationMonday, Feb. 26th, 5:30-6:30pm (Hall 4, Auditorium 1)
Leading industry executives and key U.S. and EU telecoms policymakers will discuss digital policy and the effects of future policy decisions on the digital ecosystem.

Digital Transformation 2.0 for the ConsumerTuesday, Feb. 27th, 11am-12pm (Hall 4, Auditorium 3)
Professionals from the Four Seasons Hotels and Resorts, ITV, Orange, Subway, and Vodafone will share how we can build a single point of engagement with consumers which is relevant, reactive, and reliable.

Future Networks and Content OptimizationWednesday, Feb. 28th, 3-4pm (Hall 4, Auditorium 3)
Executives from Cisco, KT, Oath, Reliance Jio, and YouTube explain the importance of developing new business models that fully utilize innovations at multiple touchpoints to profitably deliver the next generation of immersive content and entertainment experiences.

AI Everywhere: Future of WorkThursday, March 1st, 1:30-2:30pm (Hall 4, Auditorium 5)
Industry leaders from HP, Nokia, and Quantum Black will highlight the opportunities of working with machines for businesses and employees, as well as what a change to the workforce could look like.

Check out the full event schedule here!

About Mobile World Congress
Mobile World Congress is an annual event that provides a unique platform for business opportunities and relationship-building. The event includes a conference with various panel discussions, a product and technology exhibition, and the Global Mobile Awards ceremony.

Join the Conversation
Are you attending Mobile World Congress? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


Latest at AdColony

AdColony is now part of Digital Turbine. We're powering the mobile economy.Join Us