Mobile Monday: Xiaomi’s Aspirations and Nokia’s Rebirth

Posted Mar 5, 2018

In this edition of Mobile Monday, we’re taking a look at what Xiaomi’s expansion aspirations will mean for US smartphone users as well as what Nokia’s newly unveiled devices could mean for the health of the brand.

Xiaomi to Enter US Market
Chinese mobile device manufacturer Xiaomi has its eyes on the US Market. In an interview with CNBC this morning, Xiaomi’s head of international business Wang Xiang stated that “the US market is very important to us but we are very, very carefully building our resources to serve the US consumer.”

If statements made by Xiaomi chairman Lei Jun hold true, they could begin device sales in the US as early as later this year. In order to do this, however, Xiaomi would need to secure a partnership with a carrier in the market. Currently, no such partnership has been announced, creating yet another hurdle that Xiaomi must cross in addition to the daunting task of challenging incumbents Apple and Samsung.

Nokia Reinvigorated
If Xiaomi is eyeing an opening in the US mobile device market, then Nokia is already at the door. Last week, HMD Global unveiled five new Nokia phones at Mobile World Congress. Offering a mixture of new smartphones as well as a nod to nostalgia with the banana phone, analysts are suggesting that the Nokia brand might be enjoying a rebirth.

Granted, the phones are being produced by HMD Global through a licensing agreement with Nokia, but it’s promising nonetheless for the mobile phone brand that still claims a position as the 8th most popular device brand globally.

About AdColony Mobile Mondays
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AdColonist, poet, and nerd, Barbie keeps both the advertiser and publisher in mind in her role as the Director of Marketing. To be featured in one one of her recurring features or participate in an upcoming industry study, simply email

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