Event Preview: SXSW Conference

Posted Mar 7, 2018

The SXSW Conference (SXSW) is where diverse professionals in film, pop culture, music, and technology come together to inspire, learn, explore, and connect. Hosted in Austin, Texas from March 9th to 18th, this conference covers two-dozen discussion topics and features the official SXSW Eco curated Cities Summit! To top it off, there’s an amazing speaker lineup and over 10 session formats!

Featured speakers include Bozoma Saint John, Alex Chung, Kenya Barris, Katie Couric, and many more! Session formats range from book readings and demo listening sessions, to mentor sessions, pitch events, round tables, and workshops. SXSW definitely has something for everyone.

We may not have astronauts hanging out on the street this year, but there’s still plenty to look forward to!

What Mobile Means for the World’s Biggest BrandsMarch 10th, 12:30-1:30pm (Hilton Austin Downtown Salon H)
Fitz Tepper from TechCrunch and Amber Venz from rewardStyle explain how mobile-first publishing platforms have emerged and engulfed consumers in closed social environments, as well as what the implications are of a mobile world for the world’s biggest businesses.

2018 Emerging Tech Trends ReportMarch 11th, 11am-12pm (Austin Convention Center Ballroom D)
Amy Webb, professor at NYU Stern School of Business and founder of the Future Today Institute, provides a data-driven analysis for the emerging tech trends that need to be on your radar in 2018.

How Diversity is Pushing Augmented Reality InnovationMarch 11th, 12:30-1:20pm (JW Marriott Salon 3)
Professionals from NFL, HBCU Battle of the Brains, JAX Digital LLC, and The Home Depot, discuss how augmented reality is making what seemed impossible for customer engagement a reality.

Balancing Brand Building vs. PerformanceMarch 13th, 11am-12pm (Fairmont Congressional C)
Three C-level executives discuss the landscape, tradeoffs, and ways to measure marketing and communication efforts.

RTA 101: How to Sound Like a Programmatic Pro March 14th, 3:30-5:30pm (Fairmont Iris Room)
Learn how to plan for the constantly changing digital advertising landscape and how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful marketing campaigns.

About SXSW
South By Southwest was founded in 1987 and is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. Their events are the ultimate destination for global professionals, feature sessions, showcases, screenings, exhibitions, and networking opportunities.

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Marketing Intern by day, foodie by night. Sarin enjoys writing, researching, and keeping up with the latest tech trends.

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