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Event Preview: GDC 2018

Posted Mar 14, 2018

It’s almost that time of year again. Get ready for the Game Developers Conference (GDC), coming up from March 19th to the 23rd at the Moscone Center in San Francisco, California! GDC is the world’s largest professional games industry event, attracting over 26,000 attendees, including programmers, artists, producers, game designers, audio professionals, and business decision-makers, all gathering to exchange ideas, connect, and explore the future of the industry.

The conference has over 500 lectures, panels, tutorials, and round-table discussions covering everything from the basics of game development to the latest in VR. The event also features the Independent Games Festival, the Game Developers Choice Awards, and an expo showcasing new development tools, platforms, and services in the industry.

AdColony is super excited to have an official booth at GDC 2018! On top of the coffee and nitro brews we’ll be serving, we’ll be hosting a few events for our partners and clients! Swing by the Moscone South Booth 1323 booth for more information.

Here’s what we’re looking forward to:

Become the GOAT of the Mobile Gaming BusinessWednesday, March 21st, 9:30-10:30am (Room 2020, West Hall)
Learn how Google’s latest growth and monetization innovations make it easier to find, engage, and retain high-value players.

Mobile App Monetization Innovations in 2018: The Impact of Header Bidding TechnologyThursday, March 22nd, 12:45-1:45pm (Room 3009, West Hall)
Industry leaders discuss the opportunities and hurdles with bringing header bidding technology to the mobile in-app ecosystem.

Next Generation Playable AdsThursday, March 22nd, 4-5pm (Room 2011, West Hall)
Hear about the state of playables in the market and what new innovations are coming your way, including playable ads for 3D and action games and cost effective ads to split test.

Loot Box: How to Strike Gold through Licensed Consumer ProductsFriday, March 23rd, 10-11am (Room 2000, West Hall)
An introduction to the global gaming licensing market and how creating consumer products through licensing can strengthen a game’s brand, retain relevancy, and generate revenue while managing consumer sentiment and potential legislation.

Check out the full GDC conference schedule here.

About GDC
GDC has grown from an informal gathering of 25 developers to a week-long conference with more than 26,000 industry insiders. In 2016, GDC commemorated the 30th edition of the conference, which initially focused on computer games. The conference program has diversified to other gaming consoles, handheld devices, mobile devices, online games, and the VR/ AR space.

Join the Conversation
Are you attending GDC this year? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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