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Highlights from GDC 2018

Posted Mar 28, 2018

New connections plus lots of insightful discussions equals another successful Game Developers Conference (GDC)! The Moscone Center in San Francisco opened its doors for this three-day event, which was packed with lectures, panels, tutorials, and round-table discussions covering a range of topics surrounding game development.

Moscone Center South hall was filled with programmers, artists, producers, game designers, business professionals, and gaming enthusiasts alike, who came to share their knowledge and new technology with other attendees. The coffee station at the AdColony booth was a hit, with nitro-brews, lattes, and teas being served all day!

The conference schedule packed a punch with lots of helpful talks and teachings. One of the panels included our EVP of Global Publishing and Account Management, David Pokress, who joined executives from Glu, Sega, Pixelberry Studios, and Mobilityware to discuss the impact of header bidding on the mobile in-app ecosystem and how publishers can leverage this technology to maximize revenue.

There were a lot of other sessions that provided a ton of important content. These were some of our favorites:

Building Entertainment Experiences for Emerging Mobile Platforms — Professionals from Google, Facebook, Zynga, Game Closure, and PocketGamer talked about the differences between designing for emerging platforms versus native apps, as well as important considerations for developers including player preferences and delivering compelling experiences for global audiences.

How to Improve UX for Gamers in China Without Affecting your KPIs — Vijay Prathap, Performance Acceleration Expert at CDNetworks, shared the challenges of delivering web and mobile applications into Mainland China and best practices to attain the highest quality user experience.

Fraud in Gaming: Disrupting the Bad in the Good — Lee Gould, Director of Global Fraud Management at Sony Interactive Entertainment, discussed the priorities and strategies of attackers and fraudsters within the gaming ecosystem, the challenges of protecting a digital gaming environment, and some tools that can be employed to protect that environment.

 

With all the speaking sessions, chats with colleagues, and never-ending supply of nitro brews, we can say that GDC 2018 was definitely a success! We’re looking forward to the next one!

About GDC
GDC has grown from an informal gathering of 25 developers to a week-long conference with more than 26,000 industry insiders. In 2016, GDC commemorated the 30th edition of the conference, which initially focused on computer games. The conference program has diversified to other gaming consoles, handheld devices, mobile devices, online games, and the VR/ AR space.

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Sarin

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