Event Preview: Programmatic I/O

Posted Apr 4, 2018

Get educated on the future of digital marketing at AdExchanger’s Programmatic I/O Conference. Hosted in San Francisco, California on April 10th and 11th, Programmatic I/O is the world’s largest industry event focused on programmatic media and marketing. Over 1,200 attendees will converge for two days of insightful discussions and impactful connections with programmatic professionals.

Programmatic I/O has over 50 sessions, featuring over 100 expert speakers covering 6 different agendas. Attendees will be able to hear from innovators, industry leaders, researchers, and analysts about programmatic trends, issues, and best practices.

There’s going to be a ton of panel discussions, workshops, and one-on-one talks at Programmatic I/O, but this is what we’re looking forward to most:

How to Use Transparent Data to Reduce Programmatic WasteDay 1, 11:25am (Programmatic Essentials Buy-Side Workshops)
Eric Leist, Director of Mobile and Emerging Technology at ownerIQ explains how the growth of the second-party market affects segmentation and how data transparency will supercharge all your marketing and programmatic activity.

Cutting the Red Tape: Breaking Down Blockers in a Digital WorldDay 1, 9:30am (Programmatic Essentials Sell-Side Workshops)
Hear from Scott Messer, VP and GM of Media at Leaf Group, and Bradon Rice, Global Director at Quantcast, as they discuss the present state of digital advertising and inspire you to join others in making industry-wide changes that will influence real brand growth and stability.

How to Use Programmatic for Content StrategyDay 1, 4:25pm (Programmatic Essentials Sell-Side Workshops)
Michael Shaughnessy, VP of Revenue at Bauer Xcel Media, shares how programmatic provides real time and granular insights that publishers can use to develop much more effective audience and content strategies.

How to Leverage Demand Path Optimization to Improve Yield and Long-Term SuccessDay 1, 1:30pm (Programmatic Ops Talks)
Erik A. Requidan, VP of Sales and Programmatic Strategy at Intermarkets, Inc. explains demand path optimization and how you can use it to your advantage.

The Final Countdown: GDPR In FocusDay 2, 1:30pm (The Plenary Program)
This panel will convene legal and data experts from the ecosystem to discuss compliance and GDPR’s likely impact on the programmatic marketing discipline.

About AdExchanger
AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. In addition to their award-winning publication, AdExchanger also produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, and two conferences in programmatic media, Programmatic I/O San Francisco and Programmatic I/O New York.

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Marketing Coordinator at AdColony
Marketing Coordinator by day, foodie by night. Sarin enjoys writing, researching, and keeping up with the latest tech trends.

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