An Account Manager has a pretty busy schedule. Just ask June Choi, one of our Account Managers on the Korea team! June spends a lot of time collaborating with external stakeholders and cross-functional teams within the company. She’s an expert at optimizing campaigns and knows just the right way to deliver high-quality results to her clients. June loves to challenge herself and continue developing her professional skill set by stepping outside of her comfort zone. On the weekends, she enjoys walking her two dogs and going to Crossfit classes with her husband! June, it’s time to get you AdColonized!
What exactly does an Account Manager do at AdColony? What’s an average day like for you?
An Account Manager basically takes care of all the work regarding the campaign right after the sales people and the clients co-sign the IO. We constantly communicate with the clients and shop the high-quality traffic while removing low-quality traffic based upon their needs.
When I come to the office in the morning, the first thing I do is read external emails and requests from clients, and set up the campaigns or make changes to the existing campaigns accordingly. In the afternoon, we look into the campaigns where there are issues like impressions/volume or in-app performances. We deep-dive into the data from different dashboards, and find out the root causes and the solutions, and apply changes and monitor how it affects the situation. Our main responsibility is to deliver a huge amount of good-quality traffic, so they can increase their return on ad spends.
Tell us a little about your experiences prior to joining AdColony & how they have prepared you for your role here.
I used to be a UA (User Acquisition) manager of the social casino game called “ALL4CASINO” at Crenova, a subsidiary of Korea’s giant game developer “Netmarble” corporation. Therefore, I was the client of AdColony and 10 other ad networks, and cooperated with them in acquiring good users for 2 years.
I decided to move to AdColony, as I gained a huge interest in the ad network industry and the mechanisms/algorithms behind it. Understanding the advertiser’s perspective is still a huge plus for me to work as an account manager.
What made AdColony the right fit for you?
Account managers have so many touch points internally (Sales, TAM, AdOps, Creatives Production) and externally (clients, tracking partners) in order to conduct campaigns successfully. Luckily, I love to work “with” and “for” the people. I really get motivated when I work with people and I get the strongest satisfaction when my clients are satisfied by my traffic optimization. AdColony has such good people to cooperate and communicate with.
How do you keep growing & learning in what you do?
AdColony is the company where you can maximize your work capabilities if you are looking for growth in your job. People love to keep trying new things to optimize the product and share their case studies and own insights from them. Thanks to AdColony, I’ve never been afraid to try new things. I turned them into my own assets, no matter if they were a success or a failure.
What are your hobbies or activities that you look forward to doing on the weekends or after work?
Currently, I started CrossFit after work with my husband. It’s an individual and group activity at the same time, so this is just like AM work I’m doing during the day 🙂
I sometimes really get stressed just being in the office and doing static office work since I’m such an active and energetic person. Concentrating on an intensive exercise helps me relieve my stress. I also love playing and walking with my 2 little dogs on the weekends 🙂 As you guys all know, doggies are NEVER WRONG!
Which app is keeping you engaged lately? Why?
Whenever I go out for dinner with friends, I no longer get a taxi when I come home late.
“Poolus” is just like Korean “Uber” and this car-sharing app has totally transformed my public transportation pattern. Taxi fares in Korea are fairly high and drivers sometimes refuse to take me as the distance between the office and my home is too close.
But “Poolus” is cheaper (40-50% discount with coupons), easier to get, and drivers are extremely kind! I strongly recommend you to download “Poolus” when you visit Korea :)!
What’s one thing not many people know about you that you’re willing to share?
I really get excited when I find well-written and refined articles and contents about marketing, branding, HR and different lifestyles, and I love reading them during the commute. (my husband calls it my “intellectual vanity”)
These days, I am subscribed to the magazine called “Publy.” I get to read more than 80 articles a month with US$20 monthly. Articles are about “Swedish start-ups, how are they different?”, “Stories about Branding marketers – food, music, travel and books”, and so much more. Each article has a totally different topic and it is amazing to experience how these different subjects can widen my perspective and insight. Hope this soon gets published in English so we can all share insights together!
Do you have a nickname at work? If so, is there a story behind it?
I like drinking beer with others during team dinners, and I start dancing when I get a little drunk. lol. My colleagues told me I have a huge difference between when I work and when I drink, and started calling me “Dancing June”. Haha
This characteristic is very natural of me (all my family and friends already know), and I love being called by this nickname since I feel that I became close friends with the KR team! 🙂
What is your favorite moment you’ve had with the AdColony team so far?
My first and KR team’s first workshop in last August was the most unforgettable out of my 1 year that I’ve been at AdColony. All members of the team have their own office-related roles besides their main job. Since we don’t have an office manager, Minji and I are the party-planning managers for team building events and workshops.
It was quite tight and stressful for us to plan activities and make reservations for accommodations and both lunch/dinner, and buy groceries for 2 full days. I was very worried because it heavily rained while we were doing water activities, but I felt satisfied and compensated when I saw people enjoying all the activities we planned, from accommodations, restaurants to different games like body language/drinking games and even blackjack. Indeed, alcohol and games are the key to making people form one team!
Each AdColonized feature shines a light on a different member of the AdColony team. From favorite apps and hobbies to dislikes and odd secrets, we cover it all! Who do you want to see on the next AdColonized? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.