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Event Preview: Mobile Apps Unlocked 2018

Posted Apr 18, 2018

Join over 2,000 leaders from top mobile brands at Mobile Apps Unlocked 2018. MAU is the world’s leading mobile acquisition and retention summit, hosted this year on April 25th and 26th at the MGM Grand in Las Vegas! AdColony is thrilled to be a gold sponsor for this event, where we’ll also be hosting a speaking session and the official after party on Day 2!

MAU brings together top professionals from high-growth and high profile brands for two days of insightful panels, talks, and networking. Rub shoulders with executives from Apple, Adobe, Spotify, Lyft, Amazon, and many more!

The session topics will cover three different tracks: product, CRM/retention, and growth. Here’s what we’re looking forward to most:

The Future of User Acquisition: Creative Marketplaces, Playables, Machine Learning & UA BotsWednesday, April 25th, 1:45-2:30pm
Executives from Consumer Acquisition and Facebook explain how emerging technologies like playable ads, creative marketplaces, machine learning, automatic bidding, and UA bots are altering the industry as we know it today.

Workshop: Mobile Audiences Move Fast – a Discussion on Segmentation and the Role of Dynamic Audiences in High Performing CampaignsWednesday, April 25th, 3:45-4:30pm
Jai Jaisimha, CEO & Founder of Appnique, discusses the best practices and emerging strategies for targeting high value users in a fast-paced mobile landscape.

Inside Mobile Ad Fraud: A DSP’s view into the Programmatic EcosystemThursday, April 26th, 10-10:20am
Phil Crosby, Chief Product Officer at Liftoff, takes a deep dive into mobile ad fraud in the programmatic space. Find out which industry players are best positioned to prevent fraud and how you can save your ad dollars.

Awed by Fraud? Get Clarity with TransparencyThursday, April 26th, 10:20-10:40am
Jude O’Connor, VP of Brand and Agency Performance from AdColony, joins executives from Camelot and Intuit to talk about moving towards fraud-free and transparent media partnerships.

Check out the full event agenda here!

About MAU
MAU is the largest gathering of mobile professionals, with attendance by application only. Marketing professionals and executives from leading brands across the globe gather together at MAU for informative talks, workshops, panels, and networking opportunities.

Join the Conversation
Are you attending MAU 2018? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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