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Under the Microscope: Mobile Gaming in South Africa

Posted May 1, 2018

It’s no secret that mobile gaming consumers are a diverse group, with different genre preferences, time spent per session, and level of engagement with in-app rewards. As shown in the research conducted by AdColony and On Device Research, mobile gaming habits can also vary based on region.

The survey reached mobile gamers across several regions in Europe and South Africa and revealed that this audience is a huge opportunity for developers, publishers, and advertisers to grow.

In our previous posts, we examined gamers in Turkey and the UK. Now, let’s take a look at the results from South Africa!

Highlights of Mobile Gamers in South Africa

  • Almost 90% of Centennials and 90% of Gen Xers identify as “mobile gamers”
  • South African mobile gamers average 20 to 40 minutes a day of gameplay
  • 87% of South African mobile gamers selected “home” as the location they play games
  • 89% of South African users prefer watching video ads for extra lives or in-app content

Check out the infographic for more great insights into mobile gamers in South Africa below!

Click the image for a full-size version!

Contact the AdColony South Africa team to learn more!

To learn more about mobile gaming in Turkey or the UK, you can check out our infographics on those countries in their own blog entries, with more to come!

About On Device
On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. This mobile market research company, sample, and technology provider focuses on emerging markets and helps brands connect with consumers via mobile studies.

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