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Mobile Monday: Microsoft’s Push & Chrome 66

Posted May 7, 2018

Microsoft’s push to get more users on its interface doesn’t seem to be ending anytime soon. After Windows 10 Mobile and Windows Phone didn’t succeed as well as the company hoped, they decided to focus their efforts on Android and iOS, in three different ways.

Microsoft’s Push
At the Build 2018 developers conference, Microsoft announced that it will be launching the new Your Phone app on Windows 10, Windows Timeline on iPhone via Edge, and Timeline support for Microsoft Launcher on Android. This strategy is all part of Microsoft’s “Continue on PC” functionality, and continuous drive to attract and retain more users.

Your Phone will be available this week for Windows Insiders, allowing users to access their phone’s content, whether it be texts or photos, directly on their Windows 10 PC. This new app will also allow seamless interaction between the two devices, where documents and files can be transferred from one to the other.

Windows Timeline, which will be available later this year, will allow you to search through all the activities you performed within the last 30 days. This includes files you opened, websites you visited — essentially anything! The purpose of Timeline is to make it easier to take your work with you on-the-go.

Microsoft Launcher for Android will also support Timeline, but will have the added functionality of cross-device application launching. The timing of this launch is yet to be released.

Chrome 66
Google introduced Chrome 66 just over two weeks ago, and it came with a big update. Content with sound no longer autoplays, but is paused until the user clicks play. Autoplaying content that is already muted will play automatically, but autoplay content with audio will only start if Chrome determines that you may be interested, based on your preferences, browsing history, and past behavior.

Turns out, a large number of autoplays are already paused, muted, or closed by Chrome users, all within 6 seconds. John Pallett, Product Manager, explained that “the new policy blocks about half of unwanted autoplays.” This update works to enhance the online experience and prevent unwanted sounds from interrupting your session.

Join the Conversation
Are you on Windows, Android, or iOS? What are your thoughts on Chrome’s new features? Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Sarin

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