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Event Preview: White Nights St. Petersburg

Posted Jun 6, 2018

Privet! The next round of the White Nights business conferences is coming up from June 28th to the 29th in St. Petersburg, Russia. Over 1,600 attendees from over 45 countries will attend this event to discuss everything related to the gaming industry, from mobile and PC, to AR and VR.

AdColony is excited to be a Gold Sponsor for the event and host the Sparkling Hour party on Day 1 of the conference! We’ll also be joining other companies in the exhibition area, so don’t forget to stop by booth G17 and chat with us!

Here’s what we’re looking forward to most:

The State of Mobile GamingThursday, June 28th, 11am-11:30am (Blue Hall)
Silvia Buermann, Head of Central Europe at App Annie, shares the latest developments and innovations in the mobile games market, and how it’s expected to develop in the months and years ahead.

Mobile Ad Monetization: State of the MarketThursday, June 28th, 12:30pm-1pm (Green Hall)
Natalie Portier, COO at Appodeal, covers the ad demand performance results of Q1 2018, GDPR’s effects on mobile publishers, and exciting news on in-app header bidding.

Users Acquired…Now What? Mastering Your Game’s Loyalty & PricingFriday, June 29th, 3:30pm-4pm (Green Hall)
Alex Moukas, Founder & CEO of Wappier, talks about ways to reduce user churn and increase revenue from existing customers.

How to Use Videos for Promotion of Your GameFriday, June 29th, 1pm-1:30pm (Purple Hall)
Maks Malygin, Co-Founder of Krem Productions, explains how his company creates commercial videos and game trailers, and how they use it in game production.

Check out the full agenda here!

About White Nights
The White Nights Conference is an international business conference for the game industry, with content across mobile, PC, console, web, AR, and VR. The series of events take place four times a year and attracts influential game industry professionals and developers. The conference also hosts the Indie Game Cup and a Developer Exhibition.

Join the Conversation
Are you attending White Nights in St. Petersburg? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


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