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Under the Microscope: Mobile Gaming in the Nordics

Posted Jun 19, 2018

Mobile gaming consumers are as diverse as it gets. That’s why this audience is a huge opportunity for advertisers to tap into. Some of the biggest mobile publishers have come out of the Nordic territories — is their audience just as into mobile gaming as they are?

Reaching mobile consumers across several regions in Europe and Africa, the survey conducted by AdColony and On Device Research revealed a lot of interesting facts about mobile gamers, their preferences, habits, and level of engagement with in-app rewards.

In our previous posts, we examined gamers in Turkey, the UK, South Africa, and the Middle East.Next up in our “Under the Microscope” series, we’re taking a look at the results from the Nordics, specifically Denmark, Norway, and Sweden!

Highlights from Denmark

  • Almost 90% of Centennials and 83% of Gen Xers identify as “mobile gamers”
  • Danish mobile gamers average 20 to 40 minutes a day of gameplay
  • 82% of Danish mobile gamers selected “home” as the location they play games
  • 87% of Danish users prefer watching video ads for extra lives and in-app content

Check out the infographic for more great insights into mobile gamers in Denmark below!

Click the image for a full-size version!

Highlights from Norway

  • More than 90% of Centennials and 89% of Gen Xers identify as “mobile gamers”
  • Norwegian mobile gamers average 20 to 40 minutes a day of gameplay
  • 86% of Norwegian mobile gamers selected “home” as the location they play games
  • 90% of Norwegian users prefer watching video ads for extra lives and in-app content

Check out the infographic for more great insights into mobile gamers in Norway below!

Click the image for a full-size version!

Highlights from Sweden

  • More than 90% of Centennials and 90% of Gen Xers identify as “mobile gamers”
  • Swedish mobile gamers average 10 to 20 minutes a day of gameplay
  • 79% of Swedish mobile gamers selected “home” as the location they play games
  • 88% of Swedish users prefer watching video ads for extra lives and in-app content

Check out the infographic for more great insights into mobile gamers in Sweden below!

Click the image for a full-size version!

Contact the AdColony Nordics team to learn more!

About On Device
On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. This mobile market research company, sample, and technology provider focuses on emerging markets and helps brands connect with consumers via mobile studies.

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What do you have in common with mobile gamers from the Nordics? Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Sarin

Sarin

Marketing Coordinator at AdColony
Marketing Coordinator by day, foodie by night. Sarin enjoys writing, researching, and keeping up with the latest tech trends.
Sarin

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