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Mobile Monday: Fortnite & Freemium

Posted Aug 6, 2018

Since its release in July of 2017, Fortnite has generated a huge following across the globe. Recently, there were rumors of the mobile version of the game only being available to download directly through the developer’s website. The Founder of Epic Games confirmed just that.

Fortnite on Android
Founder of Epic Games, Tim Sweeney, recently announced that the Android version of its popular game, Fortnite, will only be available for direct download through the company’s website. The game will not be available on the Google Play store for two reasons: relationships and revenue.

Sweeney is adamant about building and maintaining positive relationships with his customers whenever possible. Cutting out the middleman makes it easier for Epic Games to have direct contact with its fans. In addition, Google Play, along with the Apple App Store, each take a thirty percent cut of the revenue apps make. On top of forfeiting revenue, Fortnite would have to compete with other games, since the Google Play store is crowded with ads from different companies. For Sweeney, it doesn’t seem to make sense to make the game available on a mobile marketplace when it could just as easily be available on their site. The only downside is that users will have to set up payment in order to make purchases within the app. Since this has already been the case for players on PC, Sweeney doesn’t have concerns about users stepping away.

Freemium Plans
Here Technologies, looking to entice developers to use its location services, just announced a freemium pricing tier. Here previously offered a free tier for developers but it didn’t show much success. Why? Because there was a ton of limitations and very little access to features. The company’s updated pricing tiers also removed the “starter” and “standard” plans. Now, the company only offers the freemium, pro, and customized option for larger developers.

The freemium option allows 250,000 transactions, or requests made to Here’s servers from an end user’s device. If you go over this number, you’ll have to pay $1 for every 1,000 transactions. It also includes almost all of Here’s APIs and the premium mobile SDKs, and allows developers the option to create apps of all kinds — public, private, free, or paid!

About AdColony Mobile Mondays
Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

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