Data-driven advertising and automation are leading the industry today. So what’s next? How are companies going to bridge brand and performance to maintain success? Find out at MediaPost’s Data and Programmatic Insider Summit, hosted at The Resort at Squaw Creek in Lake Tahoe, California! This three-day event will run from August 22nd to the 25th, and is part of MediaPost’s annual gathering of data and programmatic experts.
This summit covers everything to expect in the next generation of advertising, from challenges to opportunities and trends. Attendees can expect an amazing speaker lineup, including executives from PMG, Havas Media Group, Avvo, and AARP leading discussions. Let’s not forget the exciting afternoon activities planned, like golfing, roller skating, ATV tours, kayaking, horseback riding, and more!
Here’s what we’re looking forward to most:
Can Programmatic Build Brand? — Thursday, Aug. 23rd, 11:30am
Executives from Active International, USIM, Havas Media Group, and The Media Kitchen discuss whether any brand is using programmatic for branding and what sort of messaging is involved.
Performance Video: Tell Stories, Do the Math — Friday, Aug. 24th, 11am
Professionals from Harmon Brothers, Sunbasket, and McKinney, talk about using social and data-driven video channels to build brands and make profit.
Keynote: The Journey of Marketing and Media Effectiveness: Enacting Change in Large Organizations — Friday, Aug. 24th, 11:30am
Chris Cable, Director of Data Analytics and Strategic Planning at Diageo, explains how his company tackles marketing and media effectiveness at both the macro and micro level.
Optimize for Transparency — Saturday, Aug. 25th, 10:15am
What are media buyers, both brands with their agencies and agencies with their trading partners, actually doing to bring more trust into the system? Find out in this session!
Check out the full event agenda here!
MediaPost is an integrated publishing and content company whose mission is to provide a complete array of resources for media, marketing, and advertising professionals. In addition to its suite of 50+ industry-focused email newsletters and blogs, MediaPost is the host to seven annual award shows and 30+ industry conferences and events each year nationwide and in Europe.
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