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Mobile Monday: Ray Tracing for Mobile & AI on a Budget

Posted Aug 13, 2018

Adshir just announced a major breakthrough in graphic design: real-time ray tracing on mobile devices! In the past, ray tracing was only possible with high-end computer technology, but for the first time this feature is accessible to almost everyone!

Ray Tracing for Mobile
For the first time, Adshir has made it possible to show physically-accurate computer animations in real time on mobile devices, also known as real-time ray tracing. Ray tracing has been used by highly-acclaimed Pixar animation studios to create beautifully-designed films, but it can sometimes take months of computer processing in high-performance data centers before the animations are rendered. You can only believe that doing this in real time makes it an even more arduous task. Adshir’s new capability opens so many doors for real-time applications like realistic games and interactive apps.

Ray tracing has always been held back by the power of the device being used. Even AR/VR equipment is limited to specific environments, processors, and applications. But Adshir’s proprietary software algorithms, which have been in the works for more than five years, have allowed the company to build a ray-tracing engine that won’t need fancy computers or a crazy amount of power or device memory.

AI on a Budget
The time has come for artificial intelligence (AI) to be available not only on computers, TV’s, smart speakers, and smartphones, but also affordable phones. Gartner predicted in January of this year, that 80 percent of smartphones will have on-device AI capabilities by 2022 and they were on the right track. Qualcomm’s new Snapdragon 670 is a system-on-chip (SoC) made especially for budget and mid-tier devices. The Snapdragon 670’s powerful AI Engine makes AI technology available to even more people

But Qualcomm isn’t the only company doing this. MediaTek’s Helio P60 is another SoC with similar AI capabilities. With more consumers turning to budget phones, this trend is only expected to grow.

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Mobile Monday examines the latest news, trends, and developments in mobile apps, tech, and advertising. Do you have a story to share for the next Mobile Monday? Tweet it to @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

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