Under the Microscope: Mobile Gaming in Colombia

Posted Aug 14, 2018

Did you know that there are 34.3 million mobile users in Colombia alone? But how many of these users are mobile gamers and what do their gaming preferences and habits look like?

In partnership with On Device Research, AdColony conducted a survey that reached mobile consumers worldwide. The survey took a deep dive into everything from typical session times and locations to in-app rewards and engagement levels.

Our previous posts covered consumers in Turkey, the UK, South Africa, the Middle East, the Nordics, Argentina, and Brazil. Now, let’s look at the results from Colombia!

Highlights from Colombia

  • 92% of Centennials and Millennials identify as “mobile gamers”
  • Colombian mobile gamers average 10 to 20 minutes a day of gameplay
  • 87% of Colombian mobile gamers selected “home” as the location they play mobile games
  • 92% of Colombian users prefer watching video ads for extra lives and in-app content

Check out the infographic for more great insights into mobile gamers in Colombia below!

Click the image for a full-size version!

Contact us to learn more!

About On Device
On Device Research is a global mobile sample and research provider, co-founded by Alistair Hill and Tim Cleminson in 2009. This mobile market research company, sample, and technology provider focuses on emerging markets and helps brands connect with consumers via mobile studies.

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What do you have in common with mobile gamers from Colombia? Tweet us at @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.


Marketing Coordinator at AdColony
Marketing Coordinator by day, foodie by night. Sarin enjoys writing, researching, and keeping up with the latest tech trends.

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