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Event Preview: AdColony x Fyber Webinar — The State of In-App Header Bidding

Posted Aug 15, 2018

Header bidding is revolutionizing the ad monetization landscape and it’s coming to mobile. With buyers competing side-by-side in a real-time, unified auction, publishers are able to compare what each demand source is willing to bid on different impression levels and make more informed business decisions.

Join AdColony and Fyber for a webinar that explains the basics of header bidding, its mechanics, and market dynamics across mobile web and in-app. Hosted by Fyber’s Director of Corporate Strategy, Itai Cohen and AdColony’s EVP of Global Publishing, David Pokress., this webinar will equip you with the knowledge to tackle the future of mobile ad buying and selling.

The webinar will take place on Thursday, August 23rd at 11 am US Pacific Time (that’s 2pm US Eastern and 6 pm GMT) and will cover the following topics:

  • Mobile advertising’s evolutionary transformation from the sequential waterfall model to the unified auction
  • What is header bidding and its impact on app monetization?
  • What is a unified auction?
  • Mediation and the current state of mobile advertising affairs
  • Benefits of a unified auction
  • The buyer’s perspective
  • What’s next for the unified auction?

Ready to dive in? Register for the webinar here!

About Fyber
Fyber is a global technology company, developing a next-generation monetization platform for mobile publishers. By combining their proprietary technologies and expertise in mediation, RTB, video, and audience segmentation, they create holistic solutions that shape the future of the mobile app economy.

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