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Event Preview: DMEXCO 2018

Posted Aug 29, 2018

Where do key players in digital business, marketing, and innovation gather to gain inspiration and share their knowledge? That’s DMEXCO, held this year on September 12th and 13th in Cologne, Germany!

The event is split between an expo and a conference, allowing market leaders to present all the dimensions of digital marketing and experts to discuss the industry from different perspectives. Over 1,000 exhibitors from 39 countries as well as 570 speakers, 18 stages, and 9 session formats makes DMEXCO a must-attend event.

Here’s what we’re looking forward to most:

Measurable Impact: Using TV Data to Build Better Attribution Models & Understand the PathWednesday, Sept. 12th, 10am-10:45am
Data insights power the way marketers understand the complete path to purchase. Learn more about measuring business outcomes as well as ad and cross-screen effectiveness.

The Technology of Storytelling: The Evolving Consumer JourneyWednesday, Sept. 12th, 11am-11:45am
This session will explore the importance of quality data and consistency in content delivery across all digital interactions.

GDPR – How to be in Control in the Digital JungleThursday, Sept. 13th, 10am-11:15am
What does GDPR mean for digital and marketing? What should you know about cookies and ePrivacy? Find out what your next steps are in relation to GDPR.

Data, Trust, & Growth: Bringing Marketing to the Next LevelThursday, Sept. 13th, 10:20am-10:50am
Trust and innovation are key in the new era of marketing. Listen to different companies and find out how they manage to turn their challenges into new business.

Check out the full conference guide here!

About DMEXCO
In only a few years, DMEXCO has become one of the premiere spots for leading brand, media, and agency professionals to meet, learn, and network. This event covers it all, with discussions, product presentations, and experience zones. Past presenters include Marc Pritchard, Carolyn Everson, Jack Dorsey, Deirdre McGlashan, and many more!

Join the Conversation
Are you attending DMEXCO 2018? Tweet us @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Sarin

Sarin

Marketing Coordinator at AdColony
Marketing Coordinator by day, foodie by night. Sarin enjoys writing, researching, and keeping up with the latest tech trends.
Sarin

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