Guess what time it is! It’s time for the largest global mobile games industry conference, also known as Pocket Gamer Connects Helsinki! Hosted on September 11th and 12th at the Scandic Marina Congress Center, this event will attract over 600 companies and 1,200 delegates from over 40 countries.
PGC Helsinki will have 85 sessions covering 12 different tracks with over 120 speakers. Trust us, you don’t want to miss out.
Here’s what we’re looking forward to most:
Session: The Marketing Hurdles of Hypercasual Games – Acquisition & Engagement — Sept. 11th, 10:40am to 11am
Take a look at hypercasual games from a marketing standpoint to understand what key challenges and corresponding solutions could be used for user acquisition, organic discoverability, retention, engagement, and ultimately monetization.
Panel: Driving Game Growth Through Balance – A Discussion of Hybrid Monetization Approaches — Sept. 11th, 12:20pm to 1pm
Leading game publishers share their expertise to help you find the balance between IAP and ads, and ensure a smooth user experience while maximizing revenue.
Session: Telling Your Brand’s Narrative Across Mediums – A Case Study on Seriously’s Best Fiends — Sept. 12th, 11:20am to 11:40am
Seriously’s VP of Game Design, Reko Ukko, explains how to design a successful game and enduring IP that will build brand awareness and continually engage the consumer across platforms, using the success of the Best Fiends brands as a case study.
Session: The Future of Gaming is Empathy – The Key to Retaining Players — Sept. 12th, 12pm to 12:20pm
This talk will focus on the importance of understanding your players beyond behavior and the risks of armchair psychology.
Check out the full event agenda here!
Join the Conversation
Are you attending Pocket Gamer Connects Helsinki? Tweet us @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.