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Highlights from the AdColony Brand Intelligence Summit

Posted Sep 18, 2018

Recently, AdColony invited over 350 leaders in the digital advertising industry to its Brand Intelligence Summit in Istanbul. Hosted at the Swissotel, this 2-day event captured insight from marketing professionals on topics like brand safety, ad fraud, viewability, creativity, and more!

Considering attendees spanned across over 15 countries from the Middle East, and Latin-America, this summit allowed guests to gain a more well-rounded perspective of the past, present, and future of mobile advertising.

The sessions were an absolute hit, with lots of deep discussions and knowledge exchanged. Some of the ones attendees found most informative and thought-provoking included:

  • In-App Measurement and Beyond with MOAT — To gain better business results, it’s essential to reach the right audience in the proper context. Brand-suitable and safe environments are just as important as proper ad duration and screen real estate.
  • Cracking the Codes of Creativity & Innovation with Mindscapes — Harness the power of technology to demonstrate your brand message in an innovative way and deliver value to your audience.
  • How to Avoid Fraud in Performance Campaigns with Adjust — It’s more important than ever to fight fraud and make stronger decisions based on accurate data. Adjust offers tools like anonymous IP filtering, hyper engagement filtering, and distribution modeling, which can all make a huge difference in securing real users and saving budgets.
  • Mobile Gaming Research with OnDevice Research — Understanding consumer interactions, habits, and behaviors is the key to effective reach and relevant messaging.
  • Nielsen Analysis: Brand Study Benchmarks — Considering how digital behaviors have evolved, you must choose your ad format and medium wisely. Real views means real engagement and return customers.

Check out the picture gallery here!

Curious about these events? Want more details? Campaign Turkey covered the Brand Intelligence Summit and interviewed prominent guests and speakers from the event. Check out some of the highlights on Campaign’s website and watch the interviews here!

About the Brand Intelligence Summit
The AdColony Brand Intelligence Summit aimed to develop deep discussions surrounding the future of digital video marketing. An incredible line-up of speakers paired with networking opportunities made this event a must-attend.

Couldn’t make it? Watch the event broadcasts here and here.

Join the Conversation
Did you attend the AdColony Brand Intelligence Summit? What was your favorite part of the event? Tweet us @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Sarin

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