Building a consumer mindset. That’s the theme for the upcoming Digiday Publishing Summit, hosted from September 24th to the 26th at The Ritz-Carlton Key Biscayne in Florida!
With GDPR and privacy top of mind, publishers must create multifaceted revenue models that focus on building direct relationships with their audience. This summit will dive into new ways to drive consumer revenue, the evolution of how success is measured for publishers, the impact of GDPR on publishers’ programmatic business, platform strategy, and more!
Here’s what we’re looking forward to most:
A View from the Top — Monday, Sept. 24th, 3:10pm
Founder & CEO of Complex Media, Rich Antoniello, dives into some truths and lies surrounding the publishing business as well as the general direction we’re all headed.
Modernizing the Content Industrial Complex — Tuesday, Sept. 25th, 10:15am
Eric Gillin, Digital General Manager at The Lifestyle Collection Conde Nast, will discuss the complex interconnected hive of advertisers, agencies, middle-men, production companies, media brands, distribution channels, and audiences.
Why Quality Versus Quantity Will Win — Wednesday, Sept. 26th, 9:55am
CEO & Founder of Greatist, Derek Flanzraich, will highlight how a focus on enhancing the quality of content and deepening reader engagement will allow publishers to communicate better value externally and develop new revenue streams internally.
Check out the full event agenda here!
A division of Digiday Media, Digiday takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Digiday connects to its audience across web, email, podcasts, a quarterly magazine, a membership program, and in-person events. The Digiday Awards programs recognize innovation, creativity, and excellence in publishing, content marketing, advertising, advertising technology, and video.
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