Get ready for another exciting MMA Forum! This time, the event will be held in Indonesia on October 17th and the theme revolves around transformation. Mobile is continually growing and changing not only the way people do business, but how they carry out their lives.
Join successful industry professionals and thought leaders at the forum for a day of discussions and relationship-building. AdColony is thrilled to be a Gold Partner for this event, and is excited to be hosting a speaking session as well!
Here’s what we’re looking forward to most:
Keynote: What it Takes to Win at Mobile — 10:30am to 10:50am
Dharnesh Gordhon, President Director of Nestle Indonesia, shares insights on where mobile should live within the organization, how to foster mobile talent and expertise, integrate and embrace new and changing technology platforms, optimize media spend and ultimately build deeper relationships with connected consumers.
Mobile Gaming: Growing Consumer Demographic Insights and Behavior — 2:20pm to 2:40pm
Aske Ostergard, Founder of the Decision Lab, and Pravin Shetty, Vice President for POKKT in APAC, talk about key trends, behavior, and insights about mobile gamers and how brands have leveraged mobile gaming to deliver effective ROI while targeting and engaging the gaming audience.
Maximizing Mobile – Creative Quality and Brand Safety — 2:40pm to 3pm
Featuring Tom Simpson, AdColony’s VP of Brand & Exchange in APAC, and Alberts Hendrajaya, Head of Digital at Johnson & Johnson Indonesia, this in-depth discussion will cover the ins and outs of choosing the right format and mobile placement for your brand campaign.
Video on Mobile – The New Way to Video — 4:20pm to 4:45pm
Join successful executives as they discuss how marketers can plan for the right media impact and build a creative strategy for this new world.
Check out the full event agenda here!
MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
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