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Highlights from the MMA Forum Istanbul & Smarties Gala

Posted Oct 31, 2018

Last week, MMA hosted another forum in Istanbul, Turkey along with the Smarties Dinner Gala, which turned out to be a huge success! Hosted at Swissotel The Bosphorus, the event brought together marketing experts to share best practices and discuss the future of the industry.

The Forum
The Forum is the perfect place for professionals in the industry to share their knowledge, but it’s also a great place to meet with other thought leaders. Thanks to AdColony’s networking area, connecting with others at the event was super easy.

As for sessions, our very own Head of Growth & Client Solutions for EMEA and LATAM , Burak Vardal, partnered with Co-Founder of On Device Research, Alistair Hill, for an informative discussion titled “Get in the (mobile) game!” During this session, Vardal and Hill presented research on how the mobile gaming community poses a unique opportunity for advertisers to engage.

Vardal explained that from 2017 to 2018, digital ad spend increased by 14%, while mobile in-game ad spend increased by 27%. He stated “Not only in terms of investment but also in terms of creative opportunities, mobile gaming is a new medium.”

Check out the coverage of this session at Campaign Turkey here!

Click the image above to see all the pictures from the event!

Smarties Turkey
Did you hear? AdColony won Publisher of the Year at the Smarties in Turkey! We are beyond excited to have earned this honor, along with 4 Gold, 4 Silver, and 1 Bronze award in the same night! Check out the winning campaigns below.

Publisher of the Year

  • GOLD: AdColony Turkey

Brand Awareness

  • GOLD: Doritos Jurassic World
[vimeo 277636186]

Marketing Within a Mobile Gaming Environment

  • GOLD: Doritos Jurassic World
  • GOLD: Clear Aurora
[vimeo 270028718]

Location Based

  • GOLD: Dimes Breakfast Street Foursquare Campaign
[vimeo 281262896]

Lead Generation

  • SILVER: Mercedes-Benz LinkedIN Lead Gen Case
[vimeo 279641294]

Mobile Video

  • SILVER: Go Beyond with 5 Senses Interactive Video
[vimeo 276830897]
    • SILVER: Rexona Aurora
[vimeo 270028826]
  • SILVER: Doritos Jurassic World


  • BRONZE: Go Beyond with 5 Senses Interactive Video/li>


Smarties EMEA
The EMEA Smarties were also super successful, with AdColony bringing home 1 Silver and 3 Bronze awards! See the winners below.

Marketing Within a Mobile Gaming Environment

  • SILVER: Doritos Jurassic World

Mobile Video

  • BRONZE: Doritos Jurassic World

Location Based

  • BRONZE: Dimes Breakfast Street Foursquare Campaign
  • BRONZE: Vodafone Foursquare Enjoy More Campaign
[vimeo 297342677]

Congratulations and thank you to our Skylab creative team and partners for their consistent hard work and dedication! Go team!

About MMA
MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.

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