As the number of digital video viewers continues to increase, so does the number of dollars put towards digital advertising. Today, there’s over 229 million digital video viewers and by 2020, that number is expected to pass 240 million. What’s even more noteworthy? By 2020, mobile ad spend is set to exceed that of all traditional media combined.
With mobile video advertising taking the market by storm, how do buyers equip themselves with the knowledge necessary to stay ahead of the curve? Where can they get information on the technologies available to implement the best possible campaigns?
In an effort to help buyers navigate the mobile video advertising landscape, MMA partnered with Innovid to release the Mobile Programmatic Video Buyers’ Guide. This resource contains details from supply partners on a variety of topics like transparency, scale, VAST/VPAID availability, verification, and more!
Want to see who offers what type of creative format? How about iOS/Android capabilities? No problem! The Mobile Programmatic Video Buyers’ Guide has all the information you need as an agency or advertiser to succeed in the industry. This tool acts as a living document, which will continue to be updated as more information becomes available. So don’t forget to check back!
MMA will also be providing another guide in November, which will cover additional insights on the mobile programmatic video space. Sign up for a notification when it gets published here!
MMA is the world’s leading global non-profit trade association consisting of 800 member companies from nearly fifty countries across the globe. From brand marketers and agencies to enabling technologies and media companies, MMA members come from every corner of the mobile media ecosystem. Its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
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