If you’re prepping and planning your marketing strategy for the year ahead, then AdExchanger’s Industry Preview is for you. All you need is 2 days and AdExchanger will provide insight on what you should expect in the next 12 months in marketing technology.
Held from January 23rd to the 24th at the Grand Hyatt in New York, this event will equip its attendees with a better understanding of where the industry is headed. Speakers include professionals from the Global Economist, Amazon, Nielsen, Google, IBM, and more.
Not only will you be hearing from top marketing executives, but you’ll also hear from analysts, strategists, journalists, and political contributors. Here’s what we’re looking forward to most:
The Salesforce State of Marketing Report — Wednesday, Jan. 23rd, 9:55am
Martin Kihn, SVP of Product Strategy at Salesforce Marketing Cloud, discusses topics like AI, digital advertising, and cross-channel experiences while exploring what leading brands are doing and what they plan on investing in, in 2019.
Do you Suffer from FOMOTT? — Wednesday, Jan. 23rd, 11:35am
Mark Zagorski, CEO of Telaria, explains how pubs, brands, and advertisers avoid FOMOTT – Fear of Missing OTT – and asses the rapidly-changing landscape to take advantage of the exciting opportunities that exist.
Marketers in the Blockchain — Wednesday, Jan. 23rd, 2:05pm
This panel brings together professionals from Pfizer, IBM, and Kimberly-Clark to discuss how they are leveraging blockchain technology to increase transparency and accountability of their media dollars.
Transforming Marketing Measurement — Thursday, Jan. 24th, 9:55am
Megan Clarken, Global President of Nielsen Watch, will show how and why 2019 will be the year that marketers double-down on high-quality metrics that provide value.
A Whole New World: AdTech in 2019 — Thursday, Jan. 24th, 2:05pm
Tim Cadogan, CEO of OpenX, and Zach Rodgers, Executive Editor at AdExchanger, will share what the industry can expect from the continuously evolving world of adtech.
Check out the full event agenda here!
Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space. Their award-winning publication enables the exchange of ideas between marketers, agencies, publishers, data providers, advertising and marketing technology companies, analysts, the investment community, and the press.
In terms of events, AdExchanger produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as the two leading conferences in programmatic media, PROGRAMMATIC I/O San Francisco and PROGRAMMATIC I/O New York.
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