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Event Preview: MadTech Live 2019

Posted Mar 15, 2019

Did you hear? MadTech Live is coming to Singapore and it’s one event you won’t want to miss. This half-day conference is an extension of ExchangeWire’s popular weekly MadTech Podcast, but this time it’s hosted live and in-person.

On March 27th, join other successful digital advertising professionals at The Working Capitol in Singapore as they discuss opportunities in mobile advertising. Topics include overcoming barriers, integrating digital ad campaigns with business outcomes, investing in in-app advertising, tackling fraud, and more.

With an ever-increasing amount of buyers allocating their ad dollars to the mobile environment, it’s essential for marketers everywhere to hone their skills and become comfortable in this field. Equipping digital marketers with the knowledge and skills necessary to tackle the industry is what MadTech Live hopes to achieve.

While MadTech Live may be shorter than other events, the schedule is jam-packed with lots of information and opportunities to mingle with marketing executives. In fact, AdColony’s very own Tom Simpson, VP of Brand & Exchange in APAC, will be speaking at the event.

Here’s a sneak peek of MadTech Live in Singapore:

  • Panel Discussion Session: The Big Opportunity for Independent AdTech in Mobile App Marketing — Tom Simpson from AdColony and Chris Steadman from M&C Saatchi Performance, 2:45 pm
  • Panel Discussion Session: Using Programmatic to Maximize Mobile Revenue — 3:15 pm
  • MadTech Live Session: Why Brands Should Embrace In-App Advertising — 4 pm

Register and learn more about MadTech Live Singapore here.

About MadTech Live
MadTech Live is an extension of ExchangeWire’s popular weekly MadTech Podcast. Hosted live and in-person, this event is made for marketing professionals who want to take a deep dive into the mobile advertising space.

About ExchangeWire
ExchangeWire provides global data and insight on martech, adtech, and programmatic advertising. Their actionable market intelligence covers emerging models and technology as well as industry data and specific regional focuses. In addition, they host MadTech Live, a series of events surrounding the mobile advertising landscape.

Join the Conversation
Are you attend MadTech 2019? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Stephanie

Marketing Operations Specialist at AdColony
Stephanie is a digital marketing expert with creative inclinations working in and around the world of media, art, and technology. When Stephanie isn't creating things on the interweb, she's painting, reading poetry, listening to soprano or playing with her cats, Léa and Clémence.
Stephanie

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