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Event Preview: Mobile Apps Unlocked 2019

Posted Apr 24, 2019

Learn from the best minds in mobile at Mobile Apps Unlocked 2019! MAU is the world’s leading mobile acquisition and retention summit with over 2,200 attendees gathering on May 1st and 2nd at the MGM Grand in Las Vegas.

AdColony is excited to be a bronze sponsor for this event, where we’ll be sponsoring a welcome party before the event kicks off. Keynotes and panels boast a lineup of expert speakers from leading mobile companies including Slack, Postmates, Bumble, and Zillow. Here is what we have on our agenda:

MAU Welcome Happy Hour — Tuesday, April 30th, 5:00 pm
Join AdColony for the official welcome party at Losers Bar at MGM Grand! Grab a drink and get a head-start on networking by mingling with other mobile professionals.

A Path to a Paid Loop: Balancing Growth and Monetization — Wednesday, May 1st, 2:00 pm
Lingvist, a language learning platform, will explore the challenges they faced regarding growth and monetization. They will share the pricing experiments that led to breakthroughs in their growth metrics.

War Stories and Tactics for Fighting Mobile Ad Fraud — Wednesday, May 1st, 3:40 pm
A panel of UA managers from 3Q Digital, a performance marketing agency, will share their war stories and tactical advice for detecting, preventing, and mitigating mobile ad fraud. This discussion will be packed with useful information including which data to dig through and how to protect your UA budget against mobile ad fraud.

Building Successful Growth Strategies in a New Market: How NetEase Games Found Cross-border Growth in Japan — Thursday, May 2nd, 9:55 am
Joe Jiang from NetEase Games will speak about the enormous opportunities in Japan. He will share his company’s insight into the best strategies and tactics to successfully drive acquisition in Japan’s massive, mobile gaming market.

Advanced Monetization Strategies in Gaming: Building A More Robust Revenue Strategy — Thursday, May 2nd, 2:15 pm
An expert panel from Jam City, Jump Ramp Games, and more will provide insight on monetization strategies to help increase revenue. This discussion will delve into both ad and IAP revenue, as well as look at other monetization tactics like subscriptions and sponsorships.

Check out the full event agenda here!

About MAU
MAU brings together leaders from top mobile brands for an exclusive two-day event, with attendance by application only.’s annual summit focuses on growth and retention strategies, marketing best practices, industry insights, and an agenda focused on ROI.

Join the Conversation
Are you attending MAU 2019? Tell us what you’re looking forward to most by tweeting @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

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