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Event Preview: Digiday Programmatic Marketing Summit

Posted May 22, 2019

Join leaders from top agencies and brands at Digiday Programmatic Marketing Summit in Austin! The event will be held May 29th to 31st, 2019 and will feature candid discussions on where brands are investing in programmatic advertising across platforms. This year’s summit will cover the evolving programmatic supply chain, new transparency tools, the upcoming release of OpenRTB 3.0, and more.

As a partner of the summit, we are excited to host the Gaming Lounge! Stop by to experience the best AdColony campaigns in their native form great mobile games!  The three-day event will include workshops, after-hours hangouts, and sandbox presentations, rapid-fire sessions introduce VIP marketing executives to technology providers. Here is what we have on our agenda:

The Brand Perspective — Wednesday, May 29th, 3:05 pm
Bayer’s Josh Palau will speak about how brands are approaching programmatic buying and what it takes to bring this operation in-house.

Transparency is the New Black — Thursday, May 30th, 10:05 am
In this session, representatives from media companies Wavemaker and Mediacom will discuss how agencies’ programmatic practices are evolving in light of clients’ transparency demands.

Ads.txt: What We’ve LearnedThursday, May 30th, 10:30 am
An agency exec from Amnet Group speaks about how to make the most of ads.txt and the impact it’s had on their programmatic buying.

So Much Regulation, So Little Time — Friday, May 31st, 10:20 am
Hear a programmatic lead speak about what the impact of GDPR means for the programmatic industry and how agencies, brands, platforms, publishers and ad tech companies can work together to regain trust.

Check out the full event agenda here!

About Digiday Programmatic Marketing Summit
The Programmatic Marketing Summit welcomes senior leaders from top agencies and brands for an annual event to discuss best practices and where the industry is headed.

Join the Conversation
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Jean

Marketing Coordinator at AdColony
Writer of blogs, planner of case studies, maker of content, poster of social media

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