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Event Preview: ATS Singapore

Posted Jun 12, 2019

Join industry experts from programmatic advertising and marketing technology at ATS Singapore! The two-day conference will be held on June 24th and 25th at the landmark Marina Bay Sands resort. Attendees will have the opportunity to discuss the challenges specific to programmatic and data-driven advertising in an honest and unbiased way.

AdColony is excited to be a silver sponsor for ATS Singapore and to be represented on stage as a part of the event’s speaking agenda. Here are the discussions we are participating in and others we are planning to attend:

Advertising in a Privacy-First World Monday, June 24th, 10:00 am
In this fireside chat, panelists will discuss the need for transparency and how advertisers or publishers deliver relevant ad experiences and the controls they offer to consumers.

How Publisher Ad Monetisation is Changing – The Shift from Display to Video   Monday, June 24th, 12:30 pm
Tom Simpson, our VP, Brand & Exchange, APAC will share his expertise on the growing opportunity of video advertising.  The panel will discuss the rising popularity of outstream and rewarded video and how to support publishers that want to adopt these monetization strategies.

The Rise of Asian Platforms (AU, SEA, Japan, China & India) Tuesday, June 25th, 11:50 am
Representatives from mobile and ad tech companies will exchange ideas on the platforms that are gaining traction in the Asia-Pacific region.

Where Next? The Future for Data-Driven Channels — Tuesday, June 25th, 2:30 pm
This panel discussion will focus on data and how its transforming digital channels such as audio and apps. Industry professionals will offer their thoughts on the opportunities available to both publishers and brands through emerging data-driven channels.

Check out the full event agenda here!

About ATS Singapore
ATS Singapore is a part of ExchangeWire’s global conference series. The events welcome leaders from across the global programmatic media industry, including C-level executives from agencies, advertisers, publishers, trading specialists, and technology providers.

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Jean

Marketing Communications Specialist at AdColony
Writer of blogs, planner of case studies, maker of content, poster of social media

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