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Under the Microscope: Mobile Gaming in APAC

Posted Jul 2, 2019

We regularly survey mobile gamers in various regions to uncover the common threads and distinguishing features across audiences as a part of our Under the Microscope series. With several booming markets in the region, this month’s edition will delve into mobile gaming across Asia-Pacific.

When it comes to mobile gaming in APAC, China and Japan have gotten most of the attention as mature markets in the industry. However, other countries including India, Vietnam, and Thailand are seeing significant growths in game downloads in the past few years. Read on for our findings regarding mobile gaming preferences and behaviors in APAC:

Highlights from APAC:

  • 51% of users play games on their device several times per day
  • Typical gaming sessions occur late at night (8 pm – 12 am)
  • 29% look at mobile ads for mobile games to download
  • 61% of respondents consider mobile games as a way of socializing
  • Top types of games played include action, puzzle, adventure, and word game
  • 83% selected “home” as the location they typically play mobile games
  • 82% prefer to watch video ads for extra lives and/or in-game content
UTM-APAC

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Other Under the Microscope Infographics 
Wondering how mobile gamers in the United States compare to those elsewhere? We’ve got you covered with reports from all over the world and more coming! From the United States to France, Japan to Germany and beyond we’ve got you covered. You can check out all of the Under the Microscope infographics here or you can check our global survey to see the worldwide results! 

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Jean

Marketing Coordinator at AdColony
Writer of blogs, planner of case studies, maker of content, poster of social media

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