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Apple Event 2019 Recap: Apple Arcade, iPhone 11, and iPadOS

Posted Sep 11, 2019

This week Apple streamed its annual media event from Cupertino, CA to announce exciting and some surprising product updates and launches. While the company remains a tech juggernaut, a decline in iPhone sales has prompted a greater need to revive enthusiasm for the brand. Announcements were made about Apple Arcade, iPhone 11, and the 7th generation iPad that are sure to make waves in the tech world. Check out our highlights of the event.

New iPhones and New Pricing
During the keynote, three new phones were announced: iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. This re-branding is a departure from previous launches where the cheapest phone had its own label to distinguish it from higher-priced models.

While keeping with the strategy to promote its more affordable iPhones, Apple revealed some unexpected price changes. iPhone 11 will start at $700, which is $50 cheaper than the comparable model last year. Older models will still be available but now with lower prices as well. iPhone 8 will now start at $449, while the iPhone XR will cost $599.

Apple Arcade Opens September 19
After announcing it earlier this year, Apple revealed that its mobile game subscription service, Apple Arcade, is set to launch on September 19 in more than 150 countries. The service will host over 100 exclusive games at a price of $4.99 a month. Additionally, each game will be playable across platforms including iPhones, iPads, Macs, and Apple TV.

Apple Arcade’s price point and wide selection of titles are advantageous for consumers but, developers should be cautious before jumping on board. Since Arcade games will not feature ads or in-app purchases, game publishers should look at Apple Arcade as an opportunity for brand awareness and supplemental revenue as opposed to their primary money-maker.

iPad is Coming with a 10.2-inch Screen and Its Own OS
Apple showed its commitment to the tablet category by introducing its 7th generation iPad. The new model will include compatibility with Apple’s Smart Keyboard and the Apple Pencil while previous versions worked only with third-party styluses and keyboards. The entry-level iPad will feature an upgraded 10.2-inch screen while only costing $330. As previously announced at WWDC, iPadOS will be launched at the end of September. The home screen has been re-designed to show more apps on each page. Furthermore, Split View will make it easy to work with multiple files and documents from the same app, while Slide Over allows easy switching between multiple apps.

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Jean

Marketing Communications Specialist at AdColony
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