This September, AdColony hosted over 600 professionals in the digital advertising industry at its Intelligence Summit in Istanbul. The 2-day event returned to the Swissotel for a full agenda of speaking sessions, workshops, and networking.
Representatives from brands, media agencies, technology providers, and creative studios gathered to exchange knowledge on the hottest topics surrounding the advertising world. Here are some highlights from ACIS’ speaking agenda:
Mobile Gamers of the World, Unite!
Alistair Hill from On Device Research covered the company’s’ informative and extensive research on mobile gaming that was conducted across the EMEA & LATAM regions.
Gaming on the Go: An Emerging Opportunity of Mobile Gaming
Panelists from Carat, UM MENA, BGM OMD, and Danone shared their experiences on gaming inventory as well as comparisons of formats and content over performance. Our Head of Growth and Marketing, Hazal Çetin moderated the panel that focused on mobile gaming as a measurable environment for advertisers.
Tomorrow (and the Day After Tomorrow) of Programmatic World
Leaders from the programmatic space shared their thoughts on the changing ad ecosystem and the future programmatic buying environment from the agency perspective. İsmet Gökşen, our Head of Programmatic for EMEA and LATAM, hosted the panel that featured a lively discussion among leaders from PHD, Vizeum, H&S, Cadreon, and Carat.
Going for Gold: Creating a Sustainable Future for Digital Advertising
IAB UK has created the Gold Standard, an initiative to build a sustainable future for digital advertising. Keren Tal, Digital Ad Standards Manager, discussed the Gold Standard’s three fundamental aims – to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
App Under Attack — The Bots Are Coming
With 40% of all web traffic generated by bots, it’s important to know how your app is being affected. Paul H. Müller, Co-Founder and CTO of Adjust, spoke about the damage bots can do to business and how to protect your apps.
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