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Mobile Monday: Google Announces Pixel 4, App Revenue Reaches $21 Billion in Q3

Posted Oct 21, 2019

At its annual event last week, Google took the stage to unveil several new products that are “made to help.” In case you missed it, we’re focusing on Pixel 4 this week and its features that have the mobile world talking. Meanwhile, Q3 numbers are in and consumers have spent $21.9 Billion on apps. Get all the details in this week’s Mobile Monday!

Google’s Pixel 4 and 4 XL Are “Made to Help”
After months of teasers, the “Made by Google” event in New York announced Pixel Buds 2 wireless earphones, Pixelbook Go notebook, and two new Nest devices with the central theme that they were designed “to help you in your everyday, without intruding on your life.” At the center of this product offering are the Pixel 4 smartphones. Both Pixel 4 and 4 XL will have the Motion Sense feature which uses a miniature radar sensor to detect movement around the phone. It will be able to detect when a user is reaching for the phone and will initiate face unlock, or turn off your screen when the user is not around. Additionally, Quick Gestures will allow users to wave their hand to snooze alarms, skip a song, or silence the phone ringer.

The Pixel phones will also be getting camera upgrades with two cameras on the back of the phone, including a new 16-megapixel telephoto lens. The Pixel 4 features a 5.7-inch OLED display, while the larger Pixel 4 XL has a 6.3-inch OLED display. Both displays are 90Hz for a smoother experience, a win in comparison to iPhone 11 Pro’s 60Hz. The Pixel 4 and 4 XL are currently available for pre-order and start at $799 and $899 respectively.

Mobile Apps Earn More Than $21 Billion in Q3

According to Sensor Tower, mobile users spent $21.9 billion on apps in Q3 2019. This total includes earnings from both the App Store and Google Play and shows an approximate 23% increase year-over-year from the $17.9 billion in Q3 2018. App Store sales accounted for 65% of total spending across the two stores, with Google Play making up 35%.

App downloads were up by almost 10% last year, with Google Play as the largest contributor. Google Play generated nearly three-times more app installs in the quarter than the App Store, accumulating 21.6 billion during the quarter. The App Store also saw growth in Q3 2019, with downloads increasing by 5% year-over-year to just under eight billion. Sensor Tower’s data confirms that consumers across the globe are still actively looking for innovative apps that they can use and spend money on.

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Jean

Marketing Communications Specialist at AdColony
Writer of blogs, planner of case studies, maker of content, poster of social media

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