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Best Practices 2020

Posted Feb 3, 2020

Throughout the past decade, the demand for advertising has grown consistently. According to Zenith Media, global ad spend is forecasted to rise by 4.3% in 2020. Gaming has already proven to have universal appeal and as smartphone adoption continues to spread, mobile games have bolstered the continued rise of the industry. With over 2.2 billion gamers across the globe, it’s no surprise that this market is very diverse. From gaming frequency to average session times, mobile gamers and fans come in all shapes and sizes.

For advertisers, mobile gaming has proven itself as a new measurable medium. Since users are already at an engaged state, mobile games provide better rates in terms of time spent and engagements when compared to other digital mediums. Not to mention the brand safety and first-party data targeting benefits! 

The “Best Practices 2020” report provides useful data and insights about well-executed and interactive mobile video campaigns that AdColony served in 2019. This report also highlights the diversity of industries, ideas, and performances on the AdColony platform to show what’s happening around the world to help marketers think about their own markets in fresh ways and prepare for what’s to come.

Report Highlights

  • As the demand for advertising has grown consistently this report covers the global ad spend forecast for 2020 and research for mobile gamers conducted in partnership with OnDevice
  • 2019 Best Practices by Industries – Dive deeper on what works best by industries by focusing on creative examples with the campaign results 
  • Top industries grabbing the attention with creative executions as well as outstanding performance are; Technology & Telecommunications, Automotive, Entertainment, Finance, and FMCG. 
  • Each and every campaign creative is different! This means all products need different caretaking as well as native mobile engagement features. In this report, you’ll find the best working executions as well as matching AdColony product offerings. From Aurora Interactive Video to Nielsen certified optimization method Optimized…

More insights are on the full report and you can download it here!

About the Report
The “Best Practices 2020” report provides useful data and insights about well-executed and interactive mobile video campaigns that AdColony served in 2019. This report also highlights the diversity of industries, ideas, and performances on the AdColony platform to show what’s happening around the world to help marketers think about their own markets in fresh ways and prepare for what’s to come.

Join the Conversation
Which of the campaigns highlighted in the report was your favorite? Tweet us @AdColony. For the latest AdColony mobile news and updates, follow @AdColony on Twitter, like us on Facebook, or connect on Linkedin.

Melisa

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