Social distancing protocols have caused boosts in mobile game spend and downloads. More time at home means more time spent playing games on mobile devices. The latest data shows that consumer spend in app stores has reached over $23 billion in the first quarter of 2020, the most spent for any quarter. Meanwhile, mobile game downloads and spend in Europe continued its growth in March. Read all about it in this week’s Mobile Monday!
Consumer Spend in Q1 2020 is the Largest for Any Quarter
App Annie’s latest data reveals that consumer spending in app stores has been steadily increasing. During Q1 2020, consumer spend totaled $23.4 billion — the largest expenditure for any quarter. Apple’s App Store brought in $15 billion while the Google Play Store accounted for $8.3 billion, a 5% rise year-on-year. The United States and China were the biggest contributors to consumer spend on iOS, as well as the largest drivers of quarter-over-quarter growth. On Google Play, the U.S., Japan, and South Korea were the three largest markets, with the U.S. and South Korea driving the largest growth from Q4 2019.
On iOS, Games, Entertainment and Photo and Video were the three largest categories by consumer spend. Games, Social and Entertainment were the largest categories on Android. Those categories also had the strongest year-over-year growth in consumer spend. Consumers overall spent more than $16.7 billion on games alone during the quarter. Mobile gamers in the U.S. and China contributed significantly to these figures for the App Store while the U.S., Japan and South Korean consumers dominated spending on Google Play.
European Mobile Game Downloads Growing Faster Than Spending
According to Sensor Tower, mobile gaming metrics across Europe were up significantly during March 2020, when much of the region’s residents were quarantined due to COVID-19. Their data indicated that March was the best-ever month for game downloads, with new installs across Europe up 19% over February and closing in on 1.2 billion. User spending was also up for the month, but not quite as much. Sensor Tower said Europeans spent $740 million on mobile games in March, up 12% month-over-month.
Games are not the only apps breaking records. Sensor Tower’s data says March was the best month ever for downloads and user spending across every app category. “Over the next few months, as life starts returning to normal, it’s likely that some of the new habits — such as remote working and online shopping — could remain in place for many, now that consumers have become more accustomed to these platforms and services,” said Sensor Tower EMEA mobile insights strategist Craig Chapple.
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