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Mobile Behavior in Azerbaijan During Ramadan

Posted Apr 26, 2020

One of the most important seasons for the Muslim world, Ramadan has officially begun. During this time, observers spend the month focusing on prayer, reflection, and community. This year, Ramadan will end on the evening of Saturday, May 23. After Ramadan comes to an end, Muslims observe Eid al-Fitr until the evening of Sunday, May 24. This celebration is marked with lights, decorations, gifts, and celebrations. As people get ready for Ramadan, it’s helpful to see what type of role mobile devices have in this preparation.

To better understand mobile behavior, AdColony surveyed people in Azerbaijan about mobile usage during the Ramadan season. The Ramadan Survey was distributed to get more insights about people’s daily preferences during this time. Respondents’ ages ranged from 18 to 75 and were typically aged 25 to 44.

Check out survey highlights from Azerbaijan and be sure to download the infographic!

Survey Highlights — Azerbaijan

  • More time on smartphones  74% of respondents say they will spend more time on their smartphones during Ramadan.
  • Mobile games are popular in every season 64% of respondents say they use their smartphones to play mobile games while 49% of respondents say they will spend more time or the same amount playing mobile games during Ramadan.
  • Power of an advertisement – 52% have purchased something on their mobile device directly from an advertisement and 62% said they would purchase something on their mobile device directly from an ad if the product was relevant to them.
  • Mobile devices don’t prevent them from fasting – 71% of respondents use their mobile devices during the day compared to after iftar (22%) and during sahoor (7%).
  • In-app and online shopping on top – 90% of Ramadan shoppers mostly use their smartphones for online shopping and 67% of Ramadan shoppers prefer to buy in-app.
  • Groceries and clothes are the most purchased products – Groceries, clothes, and confectionery products are the items most Ramadan shoppers are planning to purchase.

Click on the infographic for the full image!

About the Study
Ramadan Survey asked 100 people in Azerbaijan a series of questions about their mobile behavior and preferences during Ramadan season. The survey asked about mobile games, shopping preferences, and smartphone usage. Respondents’ ages ranged from 18 to 75 and were typically aged 25 to 44.

Join the Conversation
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