The spread of the Covid-19 pandemic around the world has forced us all to stay indoors and start working from home. As social distancing and the time we spend at our homes continues, our habits and preferences are also changing. While we are adapting to the “new normal” our social media habits are also altering.
Why do we use social media? How did it change in the past 4 months? Take a moment to think about it. What were users expecting from social media before and how did it change with the pandemic? Social media was a way of socializing and communicating with the increased need for correct information; the pandemic has changed the expectations from social media. Now that users are looking for updated and unbiased information on social media, the socialization needs should be covered by other activities.
To better understand and analyze the behavioral changes on social media and LinkedIn usage AdColony surveyed people in Turkey about their preferences on social media during the coronavirus outbreak. The Social Media Habits Changing During Coronavirus Survey was distributed to understand better insights about their daily preferences of social media and usage of LinkedIn. As the study finds out, audiences are very sensitive about trust and reliability during this period. Respondents’ ages ranged from 14 to 65 and were typically aged 18 to 34.
Check out the highlights from Social Media Habits Changing During Coronavirus Survey and be sure to download the infographic!
- More time on social media – With the start of isolation and shifting to working from home, 61% of users are spending more time on social media channels.
- Spending more than 30 minutes on LinkedIn daily – While 37% of LinkedIn users who were surveyed are spending half an hour on LinkedIn daily, 30% of users spend more than half an hour.
- Social media to get updated information – Especially during these times, 51% of users use social media to get up-to-date information.
- LinkedIn, the most trusted channel when it comes to social media ads – Reliability is the common problem for most of the people on social media ads. 54% of people find LinkedIn the most reliable and put it on top.
- Sharing updates is essential – During this period, 57% of professionals post on average 1 to 3 posts on LinkedIn per week.
About the Study
Social Media Habits Changing During Coronavirus Survey asked 1,815 people in Turkey a series of questions about their social media preferences and LinkedIn usage during the Covid-19 pandemic. The survey asked about social media behaviors and overall LinkedIn usage. Respondents’ ages ranged from 14 to 65 and were typically aged 18 to 34.
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